Digital Mapping Solution

1. Digital Mapping Solution CS 410 Green Team Fall 2009

2. Meet The Team CS410 Green Team Fall 2009

3. People visiting unfamiliar areas must find parking and walking routes to their destination CS410 Green Team Fall 2009

4. “I don't think paper maps are going anywhere, But people may be using them differently, more as a companion to the online or digital map.” – Joel Minster, Chief Cartographer for Rand McNally, the largest mapmaker in the nation Quote Courtesy of San Francisco Chronicle CS410 Green Team Fall 2009

5. Maps Handed Out by AAA Per Year Maps in Millions Projected by San Francisco Chronicle Year Data Courtesy of San Francisco Chronicle CS410 Green Team Fall 2009

6. Case Study:Old Dominion University Rodney Blythe CS410 Green Team Fall 2009

7. Domain Consultants CS410 Green Team Fall 2009

8. CS410 Green Team Fall 2009

9. Major Complaints • Cost of printing paper maps • Map can not be updated easily • Contracted out – very expensive • Difficulty finding items on the map • Cluttered 3D layout • Poorly organized • Map is static • does not inform people about changes and closures on campus • Does not include parking information • Closures • Special events • Zone changes Sources: ODU Director of Publications ODU Director of Parking and Transportation Services CS410 Green Team Fall 2009

10. Cost of Paper Maps • Primary Campus Map • Provided to the university cost free because of advertisements • Advertisements make the map cumbersome • Parking Services Map • 30,000 Copies per year • Cost: $23,000 • Mini Campus Map • $882 a year for 3500 copies • Less university publications are being printed to reduce costs. • Faculty and Staff handbook map • University course catalog Sources: ODU Director of Publications ODU Director of Parking and Transportation Services CS410 Green Team Fall 2009

11. CS110 SurveyPopulation: 75 Students Conclusion: Old Dominion Students need assistance navigating the campus CS410 Green Team Fall 2009

12. CS110 SurveyPopulation: 75 Students Conclusion: The demand for a Digital Mapping Solution is present At Old Dominion University CS410 Green Team Fall 2009

13. Technical Characteristics Brittany Cunningham CS410 Green Team Fall 2009

14. The Old Way CS410 Green Team Fall 2009

15. A Better Way CS410 Green Team Fall 2009

16. Major Functional Components Diagram CS410 Green Team Fall 2009

17. Product Capabilities User Interface • Provide interactive maps • Deliver walking directions specific to the area • Items are searchable by address, building, or office • Provide information about building contents • Provide information about parking • Display special event information CS410 Green Team Fall 2009

18. Product Capabilities Admin Interface • Updating maps with buildings and streets • Point and click adding of walkways • Ability to change availability of parking lots • Add special events • Close walkways for construction or other impeding conditions CS410 Green Team Fall 2009

19. Customizable Options • Sidewalk View • Kiosk implementation • User-generated content • Safe Routes CS410 Green Team Fall 2009

20. The Solution Will Not • Automatically update • Work on a device without a web browser • Show unmapped shortcuts CS410 Green Team Fall 2009

21. Development Requirements • Web server (Apache) • Database (MySQL) • GPS to help populate data • Up to date static map • Google Maps API CS410 Green Team Fall 2009

22. Product Components • Structured database • Administrative interface • User interface CS410 Green Team Fall 2009

23. Customer Requirements • Web server • Application manager • Training on how to use product • Team to populate database CS410 Green Team Fall 2009

24. User Requirements • Device with JavaScript-enabled web browser • Access to the internet CS410 Green Team Fall 2009

25. Marketing Analysis Sean Christe CS410 Green Team Fall 2009

26. Potential Customers • Universities • Theme Parks • Dense Urban Areas • Special Event Coordinators CS410 Green Team Fall 2009

27. Common Characteristics • Print large numbers of copies of their paper map • Spend thousands of dollars to have maps updated • Huge amount of pedestrian traffic • Limited parking • Construction CS410 Green Team Fall 2009

28. Customer Benefits • Provides a cheaper mapping solution with easier maintenance • Ability to update maps instantaneously • Ability to send out alerts • Customer will be more competitive in their industry CS410 Green Team Fall 2009

29. Risk Matrix A • Product is too difficult to keep maintained • Unable to make it intuitive enough for every day user • Lack of access to product • API vendor decides to start charging • People only use it once and never again CS410 Green Team Fall 2009

30. Competition Matrix *Only for driving directions. CS410 Green Team Fall 2009

31. Customer Costs • The cost of designing a custom map will vary based on the complexity and scale of the customer’s domain • Customer may need additional staff to maintain the software • Customer may print less paper maps which will subsidize their overall costs CS410 Green Team Fall 2009

32. Conclusion Joseph Conlin CS410 Green Team Fall 2009

33. The demand for digitalized maps has increased dramatically while the demand for paper maps has decreased • Paper maps are expensive • Printing • Re-drawing • Distributing • A dynamic online mapping system would prove to be cheaper, easier to update, and more useful CS410 Green Team Fall 2009

34. References • "Paper maps crumpling in face of electronic onslaught." San Francisco Bay Area — News, Sports, Business, Entertainment, Classifieds: SFGate. Web. 24 Oct. 2009. <http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL>. • Burke, Victoria E. Personal Interview. 21 Oct. 2009. • Long, James W. Personal interview. 23 Oct. 2009. • “Campus Map Options” Survey. 19 Oct. 2009. CS410 Green Team Fall 2009