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Modal Alert Service

Modal Alert Service. Prepared for Orascom Telecom Bangladesh Ltd. Modal Alert Service Description. USSD menu driven, subscribers dials *234# to opt in the service Subscription based service Easier for subscriber acquisition Delivers text based content services over SMS and USSD

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Modal Alert Service

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  1. Modal Alert Service Prepared for Orascom Telecom Bangladesh Ltd

  2. Modal Alert Service Description • USSD menu driven, subscribers dials *234# to opt in the service • Subscription based service • Easier for subscriber acquisition • Delivers text based content services over SMS and USSD • Quality content service from reputed providers 1. News & Information 2. Sports 3. Fun 4. Horoscope 5. Lifestyle *234#

  3. Unique Selling Point • All alert service under one roof • 4 steps activation (can be reduced to 2 steps) • Access from all mobile device • Subscribers don’t have recall any short-code or key word • With micro charging subscribers can be brought on even for a day • Penetrable market will be higher for being device independent and micro charging

  4. Market Presence • No other telco in Bangladesh uses USSD portal for full fledged content services. Telco mixes the portal with VAS and Content services • Robi is serving on *140# • Grameenphone is serving on *111#. GP has acquired 400K for one subscription category via promoting the string • Banglalink Modal Alert had 400K unique subscribers till 18 Dec 2011

  5. Achievement so far: • 8 months of quality service • 340K unique subscribers • 36 million alerts • 3.8 million BDT Gross Revenue • 45k unique subscribers retained Sports News *234# Lifestyle

  6. Revenue Opportunity Missed in last 8 months *234#

  7. Revenue Opportunity in coming 12 months: simple 3 steps • Introduce auto renewal • Not to charge in acquisition • Introduce Weekly and Daily validity

  8. Revenue Loss Exposure

  9. Thanks

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