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Eye on the Prize

Eye on the Prize. T he Prize. TAKE ACTION. Blog. Twitter. Facebook. E-blast. E-blast. Opened Email 1,117 Clicked TAKE ACTION Link 458. Blog. Unique Page Views 223 Clicked TAKE ACTION Link 8. Twitter. Tweets 7 Retweets 4 Twitter Accounts Reached 2,724. Facebook. Post 1

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Eye on the Prize

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  1. Eye on the Prize

  2. The Prize

  3. TAKE ACTION Blog Twitter Facebook E-blast

  4. E-blast Opened Email 1,117 Clicked TAKE ACTION Link 458

  5. Blog Unique Page Views 223 Clicked TAKE ACTION Link 8

  6. Twitter Tweets 7 Retweets 4 Twitter Accounts Reached 2,724

  7. Facebook Post 1 Likes 2 Comments 7 Facebook Accounts Reached 602

  8. The Breakdown Total Actions Taken: 752 (2,556 legislators reached) - Actions Taken from e-blast: 558 - Actions Taken from blog: 8 TOTAL: 168 took action from either Facebook or Twitter 25% of our advocacy messages were a result of social media!!!

  9. Traditional Media: Emails to Reporters

  10. Social Media: Tweet & Facebook the Articles!

  11. Social Media:Tweet & Facebook the Op-eds

  12. Traditional Media: More Op-eds

  13. Social Media:Get your Networks to Spread the Word!

  14. Traditional Media:More Outlets Pick Up the Story

  15. Social Media:Be Faster Than the Media

  16. Social Media:Utilize Blogs too!

  17. Be Creative…

  18. “I won the CoolestPerson of the Year Award!”

  19. Communicating Important News(Traditional) “Hi, Sally. Let’s meet at that diner later. But first, I won the Coolest Person of the Year Award!”

  20. Communicating Important News(Traditional) “Andre, I won this amazing award today. I’m officially cool!”

  21. Communicating Important News(Traditional) “In today’s top story, the Cool People Society announced this year’s recipient…”

  22. Communicating Important News(Traditional) Coolest Person Awarded Washington State Resident Wins Top Honor

  23. Communicating Important NewsThese Days Keep emails from cool people out of your spam filter. Add cool@mail.democracyinaction.org to your safe sender list.

  24. Communicating Important NewsThese Days guess who won coolest person of the year award? not me

  25. Communicating Important NewsThese Days MORE COOL DEMOCRATS THAN REPUBLICANS?

  26. Communicating Important NewsThese Days

  27. INDIVIDUAL ADVOCATE National organization Professional spokesperson State/local organization

  28. INDIVIDUAL ADVOCATE Account type: Individual, Personal Followed by: Largely personal network of individuals Connection to campaign: Personal and/or professional interest and network Megan Bolton, @megdeboleo NLIHC Research Director Joined Twitter in 2010 Following: 265 Followers: 68 Tweets: 121 WWW.UNITEDFORHOMES.ORG

  29. INDIVIDUAL ADVOCATE // TWEET STYLE • Personal voice and perspective • Connects network to other sources • Can share professional content/news from personal perspective WWW.UNITEDFORHOMES.ORG

  30. INDIVIDUAL ADVOCATE • TIPS • Follow media, public figures and elected officials, organizations, and other professionals • Find interesting tweets to share not just from your personal life, but from your professional life as well • Use all the Twitter flair! hashtags, links, @, RT… • CAMPAIGN TWEET “ASKS” • Educate your network about the need for the NHTF& connect them to the campaign! • Link to www.unitedforhomes.org and other sources that can further educate individuals in your network • Share content that would catch the eye of an uninformed bystander • Put your personal spin on it! WWW.UNITEDFORHOMES.ORG

  31. Professional spokespersonmegan’s boss Account type: Individual, Professional Followed by: Unknown individuals, organizations, professional peers Connection to campaign: Professional Sheila Crowley, @sheilaatnlihc President and CEO of NLIHC Joined Twitter in 2012 Following: 888 Followers: 434 Tweets: 242 WWW.UNITEDFORHOMES.ORG

  32. PROFESSIONAL SPOKESPERSON // TWEET STYLE • Personal voice and perspective, but professional content • More focused opinions, higher level of analysis • Sharing more insider information WWW.UNITEDFORHOMES.ORG

  33. Professional spokespersonmegan’s boss • TIPS • Connect with peers, economists, key figures, elected officials • Read Twitter for news and opinions • Interact with other professionals, the media • Use Twitter as a thoughtful microphone • Involve your communications team! • Offer analysis, commentary • CAMPAIGN TWEET “ASKS” • Spark debate; get people to think and talk about it! • No longer just spreading the word, but providing it • Use Twitter to help influence public opinion • Offer analysis • A tweet is quotable – this is your commentary WWW.UNITEDFORHOMES.ORG

  34. LOCAL/STATE ORGANIZATIONPARTNERS WITH MEGAN’S OFFICE Account type: Professional Followed by: Constituents, professional peers, state followers Connection to campaign: Professional Washington Low Income Housing Alliance, @WLIHA NLIHC State Partner Been on Twitter since 2010 Following: 697 Followers: 1,222 Tweets: 2,475 WWW.UNITEDFORHOMES.ORG

  35. LOCAL/STATE ORGANIZATION // TWEET STYLE • Voice of the organization, covers broad range of topics • Sharing state-specific news, or customizing content for state • Speaking to interests of constituents WWW.UNITEDFORHOMES.ORG

  36. LOCAL/STATE ORGANIZATIONPARTNERS WITH MEGAN’S OFFICE • TIPS • Follow accounts on the national and local level – media, elected officials, peers • You can follow your followers (constituents) • RT national level tweets – but adapt with your local spin • Be interactive! • CAMPAIGN TWEET “ASKS” • Seek endorsers and co-sponsors! Educate media and your elected officials. • Tweet directly to media; send pitches for a local story • Tweet directly at your elected officials; ask your Representative to co-sponsor! • Showcasing your local support • Educate your followers about the campaign; use links and #unitedforhomes WWW.UNITEDFORHOMES.ORG

  37. NATIONAL ORGANIZATIONMEGAN’S OFFICE Account type: Professional Followed by: Full range Connection to campaign: Professional National Low Income Housing Coalition @NLIHC Been on Twitter since 2009 Following: 531 Followers: 2,777 Tweets: 3,969 WWW.UNITEDFORHOMES.ORG

  38. NATIONAL ORGANIZATION // TWEET STYLE • Sharing resources • Retweet, Retweet, Retweet • Large campaign updates • Inside scoop and general education WWW.UNITEDFORHOMES.ORG

  39. NATIONAL ORGANIZATIONMEGAN’S OFFICE • STEPS • Follow national public and elected officials • Follow state level affiliates • Respond to your constituents in tweets • Interact and engage • CAMPAIGN TWEET “ASKS” • Seek endorsers and co-sponsors! Educate media and your elected officials. • Sharing broad campaign updates • Find a way to connect other interest groups in your network to the campaign • Seek endorsements and co-sponsors • Showcasing the campaign’s broad support • Use your network to raise awareness on the campaign and foster more support WWW.UNITEDFORHOMES.ORG

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