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THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009

THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009. New information ecosystem: Then and Now. Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption. Information Age Info is: Abundant

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THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009

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  1. THE NEW NEWS MEDIA-SCAPELee Rainie – Director Pew Internet ProjectPublic Broadcasters – Atlanta February 17, 2009

  2. New information ecosystem: Thenand Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

  3. The internet is the asteroid: Thenand now 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

  4. Media ecology – then Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

  5. Media ecology – now Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  6. Ecosystem change – 1 Volume of information grows

  7. … and the “long tail” becomes more important -- Chris Anderson Amazon, Rhapsody/iTunes, Netflix Traffic 20%-40% of traffic or sales in the “long tail” Content

  8. Ecosystem change – 2 Variety of information and sources of information grow

  9. … and people have more options for their passions-- Markus Prior and Cass Sunstein

  10. Ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky

  11. Ecosystem change – 4 Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places we are -- Nielsen Company

  12. Ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

  13. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

  14. Ecosystem change – 6 1) Virtual Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  15. Ecosystem change – 6 2) Mirror Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  16. Ecosystem change – 6 3) Augmented Reality The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  17. Ecosystem change – 6 4) Life-logging -- Gordon Bell The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  18. Ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte

  19. Ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton

  20. Ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself -- Henry Jenkins David Weinberger

  21. Ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman

  22. Content creation 64% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 35% of online adults have such profiles

  23. Content creation 33% of college students keep blogs and regularly post 54% read blogs ---- 13% of online adults have a blog 36% read them

  24. Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this

  25. Behold Homo Connectus Different species with a different sense of … • Expectation about access to information • Place and distance • Presence with others • Social networking possibilities • Capacity to build community • Possibilities of play • Time use • Personal efficacy

  26. A new pattern of communication and influence • attention • acquisition • assessment • action

  27. How do you…. • get his/her attention? • leverage your traditional platform • offer alerts, updates, feeds • be available in relevant places • find pathways through his/her social network

  28. How do you…. • help him/her acquire information? • be findable in a “long tail” world • pursue new distribution methods • offer “link love” for selfish reasons • participate in the conversation about your work

  29. How do you…. • help him/her assess information? • honor the ethics of your kind of story telling • be transparent, link-friendly, and archive everything • aggregate the best related work • when you make mistakes seek forgiveness

  30. How do you…. • assist him/her act on information? • offer opportunities for feedback • offer opportunities for remixing • offer opportunities for community building • be open to the wisdom of crowds

  31. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500

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