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Aalto University Visual Identity Contest

Aalto University Visual Identity Contest. AGENDA. Aalto University Visual Identity Contest Objectives – What Aalto Visual Identity should express Rector Helena Hyvönen, University of Art and Design Helsinki Contest Rules Professor Marjatta Itkonen, University of Art Design Helsinki

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Aalto University Visual Identity Contest

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  1. Aalto University Visual Identity Contest

  2. AGENDA Aalto University Visual Identity Contest Objectives – What Aalto Visual Identity should expressRector Helena Hyvönen, University of Art and Design Helsinki Contest RulesProfessor Marjatta Itkonen, University of Art Design Helsinki Questions and Discussion

  3. VISUAL IDENTITY CONTEST TARGETS The purpose is to draft the basic outlines as well as the application potentials and color scheme pertaining to the identity of a pioneering university in the 21st century. The aim is that the new identity will emerge from the community. Contest timetable:The contest period is March 2 – April 17, 2009.The winning entries will be announced on May 5, 2009. The visual identity of Aalto University will be published on September 1, 2009.

  4. THE MEMBERS OF THE PANEL OF JUDGES Tuula Teeri, President, Aalto UniversityHenrikki Tikkanen, Professor, Helsinki School of EconomicsJukka Vieno, Professor, University of Art and Design HelsinkiMervi Paulasto-Kröckel, Professor, Helsinki University of TechnologyBo Linnemann, Designer and Principal, Kontrapunkt (Denmark) Leena Periaho, AD, appointed by Grafia Tuomas Siitonen, Architect and Graphic Designer, appointed by Ornamo and SAFA Innovaatioyliopistosta Aalto-korkeakouluun

  5. AALTO UNIVERSITY Aalto University is created through a merger between the Helsinki School of Economics, the University of Art and Design Helsinki and the Helsinki University of Technology. Aalto University starts in January 2010 opening up a world of possibilities for multidisciplinary education and research. Innovaatioyliopistosta Aalto-korkeakouluun

  6. AALTO UNIVERSITY TARGETS A student-centred culture that encourages people to passionately learn new things. Research and artistic work that is both of high quality and persistent in nature. Active national and international networking and co-operation.

  7. AALTO UNIVERSITY MISSION (DRAFT 1/2) Aalto University is a university of sciences, the arts, technology and economics. It strives to change the world through internationally renowned research and education, and by providing pioneering expertise. It will promote the courage to cross borders and pursue renewal. • Research at the university addresses and resolves global issues and enhances the welfare of our society. It promotes an adventurous approach to science and art, and encourages creativity to achieve meaningfulresults. Innovaatioyliopistosta Aalto-korkeakouluun

  8. AALTO UNIVERSITY MISSION (DRAFT 2/2) • The university provides the highest level of student-oriented education, which is integrated with scientificresearch and the arts. The university’s graduates are responsible and independent experts who then serve as visionaries in society. • Members of the Aalto University community enjoy the resources and a versatile working environment. The university fosters the aspirations of students and personnel, helping them to achieve their goals. In addition, it encourages and assists them in developing their expertise, and supports their well-being. Innovaatioyliopistosta Aalto-korkeakouluun

  9. AALTO UNIVERSITY VISION (DRAFT 1/2) Aalto University is internationally recognized for its unique profile: excellence in science, technology, arts and education; and it is notable for its significant achievements. Worldwide, the finest students, teachers, researchers and partners come together at Aalto University. • Challenging research topics and a multidisciplinary community promote broadminded cooperation, high-quality research and important breakthroughs. • The student takes center stage. A high standard of education is provided by committed teaching staff. A challenging and creative learning environment motivates talented students to perform their best. Students are challenged and assisted to meet their potential. Innovaatioyliopistosta Aalto-korkeakouluun

  10. AALTO UNIVERSITY VISION (DRAFT 2/2) • Aalto University has a voice that society listens to. It is a major player in the emergence of innovations. The University reshapes society and forges new paths for development. It plays a pioneering role in responding to significant domestic and international challenges. • “The Renaissance University.“ Aalto University’s close-knit, diverse community of students, personnel and alumni provides a motivating atmosphere. The university encourages renewal in fields of research and teaching as well as continued development of personnel. • Aalto University kicks off from solid financing. This enables high-quality long-term activities and allows for reasonable risk-taking in research. Efficient administration allows teachers and researchers to focus on academic endeavors. Innovaatioyliopistosta Aalto-korkeakouluun

  11. CONTEST ENTRY • A logo (the written form of the name) or a symbol (sign + logo). The logo may also be presented as an animated version. • Three applications: a letterhead, a nameplate on the façade, and the layout of the front page of the website. • The entry must also include a written explanation for the visual concept. • The entries are to be presented in two language versions – Finnish and English. • In addition to the three above-mentioned applications, additional 1-2 optional applications may be included, for example concerning the color scheme. Innovaatioyliopistosta Aalto-korkeakouluun

  12. SUBMISSION INSTRUCTIONS • Entries are to be submitted in printed form and glued to a 50 x 70 cm foamcore board. • A sealed envelope is attached to the back of each entry, with the entry’s name marked on top. The same name must be displayed on the top left-hand corner of the other side of the foamcore board. The entrant(s) must fill in and enclose the contest form from www.aaltouniversity.info/contest into the envelope. • The envelope or e-mail subject field should be marked “Aalto University Contest”. • Send entrants by Friday April 17, 2009 at 3.45 pm to the address: Teknillisen korkeakoulun kirjaamo, Otakaari 1 F, FI-02015 TKK or kirjaamo@tkk.fi. Innovaatioyliopistosta Aalto-korkeakouluun

  13. WORKSHOP & CONTEST SUPPORT Professor Marjatta Itkonen will hold a workshop for the contest on March 23–24, 2009 (both days) between 1.00– 6.00 pm at the University of Art and Design Helsinki. Attending the workshop requires advance registration by March 18, 2009 to: contest@aaltouniversity.fi. Questions concerning contest entries are to be sent to: contest@aaltouniversity.fi. Answers to the questions are available at www.aaltouniversity.info/contest. Innovaatioyliopistosta Aalto-korkeakouluun

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