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Using Social Media to Drive Store Brand Value

Using Social Media to Drive Store Brand Value. @ReggieBradford @vitrue fb.com/vitrue. Reggie Bradford CEO Vitrue. Who We Are. Vitrue is the leading social marketing platform used to help brands harness the vast marketing potential of their communities on Facebook, Twitter and beyond.

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Using Social Media to Drive Store Brand Value

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  1. Using Social Media to Drive Store Brand Value @ReggieBradford @vitrue fb.com/vitrue Reggie Bradford CEO Vitrue

  2. Who We Are Vitrue is the leading social marketing platform used to help brands harness the vast marketing potential of their communities on Facebook, Twitter and beyond.

  3. How Marketers Use the Vitrue Platform Marketers log in to a Vitrue web interface, instead of facebook.com or twitter.com. From there, they can create and schedule posts, moderate content, manage publishing permissions for additional users, & review metrics. Facebook and Twitter APIs allow Vitrue’s products to access functionality directly, and surface that functionality in ways that is useful to marketers

  4. Presentation Overview • How social is key for engaging consumers. • How to use social media to stimulate real conversations between the consumer and your store brands. • Best practices from CPG companies using Facebook to drive brand value and business results. • Case studies of successful retailers using social media.

  5. Social Engagement • Over half of social network users surveyed stated they were likely to interact with a brand/product after seeing a post from a friend about that brand/product.

  6. The Supermarket Guru Phil Lempert "The Supermarket Guru” CEO, Consumer Insight, Inc.

  7. Drive Preference and Loyalty • Engage your fans in a two-way conversation: community management is the heart of social • Share engaging content (polls, quizzes and multi-media) • Ask them what they like, give them what they want

  8. Use Social to Drive Choice • Over 63% of respondents cite getting exclusives/benefits/deals as their main incentive to like or follow a brand page. (eMarketer) • Offer fans exclusive deals and promotions to carry the online experience in-store.

  9. Case Studies

  10. P&G has implemented 100+ Facebook pages around the globe that reach millions of P&G fans. Co-developed global rollout playbook including templates & creative guidance, deployment plans.

  11. Tide offers their Facebook fans exclusive content across several tabs on their corporate Page. Fans have access to deals, contests and ways to engage with the Tide brand like polls and product reviews.

  12. Frito-Lay launched new multi-grain products across offline & online marketing channels. • Partnering with Zynga’s Farmville to drive exclusive in-game product placement for the chance to earn exclusive virtual goods. • Frito-Lay broke the Guinness World Record for most Page “likes” in 24 hours, gaining 1.5 million fans on April 11, 2011.

  13. McDonald’s created local content for their thousands of markets from their central, corporate Page. This allows McDonald’s to maintain their global presence while engaging their local markets.

  14. Social Trends Forecast • Social advertising will become a heavy-hitter • Facebook serves 1/3 of all online ads in the US • Mobile traction will continue to pick up and will become a leading driver of commerce • 50 million mobile phone users access social networks from their mobile device- expected to reach 80 million by 2015

  15. Social Trends Forecast • Location-based check-ins will see tremendous growth • One in five smartphone users now check in. • Social/Mobile commerce will become the new online shopping cart • 1/5 of smartphones support barcode scanning

  16. Thank You. @ReggieBradford @vitrue fb.com/vitrue

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