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Transformed Social Interaction in Immersive Virtual Reality

Transformed Social Interaction in Immersive Virtual Reality. Jeremy Bailenson Department of Communication Stanford University Virtual Human Interaction Lab http://vhil.stanford.edu. Overview. Definitions of digital human representation and virtual reality

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Transformed Social Interaction in Immersive Virtual Reality

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  1. Transformed Social Interactionin Immersive Virtual Reality Jeremy BailensonDepartment of CommunicationStanford UniversityVirtual Human Interaction Labhttp://vhil.stanford.edu

  2. Overview • Definitions of digital human representation and virtual reality • Theory of Transformed Social Interaction • Empirical examples • Ethics/Implications

  3. Digital Immersive Virtual Environment Technology

  4. Digital Human Representation (Avatar) Creation

  5. Digital Human Representation (Avatar) Creation

  6. Facial Expression Tracking

  7. Facial Expression Tracking

  8. Remote Digital Communication Network CVE

  9. Collaborative Virtual Environments

  10. Transformed Social Interaction (TSI) Actual Behavior Strategic Filter Transformed Behavior

  11. Why TSI? • Study conversational dynamics • Pushes theoretical boundaries on what it means to represent a human (i.e., avatar) • Conversational ‘superpowers’ • Make more effective CVEs

  12. 3 Dimensions of TSI • Transforming Self Representation • Transforming Social-Sensory Abilities • Transforming Social Context

  13. TSI : Transforming Self Representation

  14. TSI: Augmented Gaze • Gaze is powerful: • Learning (Sherwood, 1987) • Persuasion (Morton, 1980) • Physiological Arousal (Wellens, 1987) • Shaping the structure of a conversation (Kendon, 1987; Argyle, 1988)

  15. TSI: Augmented Gaze

  16. TSI: Digital Chameleon

  17. TSI: Digital Chameleon • Persuasive passage Read by Agent • 60 subjects • Mimic (4s lag) • Recording of other subject

  18. Presenter Effectiveness • Presenter Effectiveness: 14 questions about persuasion, social presence, likability (alpha =.9) Eta Sq = .21

  19. Head Movement Results 28 dg side = no agent in FOV Mean Max Mvmt: Record = 38.46 dg Mimic = 24.32 dg Eta Sq = .10

  20. TSI: Digital Chameleon • 40 Dyads digitally shake hands • One person unwittingly mimics the other • Negotiation Task

  21. TSI: Facial Identity Capture

  22. TSI: Identity Capture • Similarity among people results in: • Attraction (Shanteau & Nagy, 1979) • More Persuasion (Chaiken, 1979) • More purchases (Brock, 1965) • More altruistic helping behavior (Dovidio, 1984) • Trust (DeBruine, 2002)

  23. Identity Capture: Unfamiliar Target

  24. Facial Identity Capture:High Info, Familiar Target • National random sample (N = 200) • 1 Week before presidential election • Viewed candidate photos while evaluating Bush and Kerry • 3 groups of subjects • No morph • Bush Self, Other Kerry • Kerry Self, Other Bush

  25. TSI: Facial Identity Capture

  26. TSI: Facial Identity Capture

  27. Identity Capture…Familiarity Effects

  28. In the physical world?!!

  29. TSI in VR: Transforming Social-Sensory Abilities

  30. TSI: Emotion Abstraction/ Homuncular Flexibility

  31. TSI: Multilateral Perspectives

  32. TSI: Behavioral Flags

  33. TSI: Invisible Consultants

  34. Ethics

  35. The Proteus Effect

  36. The Proteus Effect

  37. TSI: Detection: Nonverbal Turing Test

  38. TSI: Infinite Regression?

  39. Not Just VR… • Cell phone digital reconstruction • Online gaming • Eye in the sky • Is your digital Identity online?

  40. Applications • Learning • Communication Technology • Advertising • Politics

  41. Conclusions • The digital world is a wonderful and scary place • Initial studies show TSI both effective and hard to detect • TSI may have drastic implications on Computer Mediated-Communication

  42. Thank you!Virtual Human Interaction Labhttp://vhil.stanford.edu Berkeley Faculty Ruzena Bajcsy Jaron Lanier Collaborators Stanford Faculty Shanto Iyengar Cliff Nass Stanford Undergraduates Stanford Graduate Students/ Post Docs Nick Yee Kayur Patel Robby Ratan Hunter Gehlbach UCSB Faculty/ Post Docs Andy Beall Jim Blascovich Jack Loomis Matthew Turk Rosanna Guadagno Megan MillerAndrew OrinNicole LundbladJulia HuClaire CarlsonAaron SullivanBoyko KakaradovHassan Adubu Josh AinslieAdriean De La MoraJon ShihJaireh TecarroSam WarburgKathryn Rickertsen Jerry Yu

  43. Face to Face TSI?

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