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Transformed Social Interaction. Procedurals. Two weeks left/Applications Take Home Exam Section Cell Phones. CVEs. Why CVEs?. Naturalistic nonverbal interaction cues Cheap on bandwidth/No Lag Problems: Equipment is rare and expensive Behavior tracking difficult.
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Procedurals • Two weeks left/Applications • Take Home Exam • Section • Cell Phones
Why CVEs? • Naturalistic nonverbal interaction cues • Cheap on bandwidth/No Lag • Problems: • Equipment is rare and expensive • Behavior tracking difficult
Transformed Social Interaction (TSI) Actual Behavior Strategic Filter Transformed Behavior
Why TSI? • Study conversational dynamics • Pushes theoretical boundaries on what it means to represent a human (i.e., avatar) • Conversational ‘superpowers’ • Make more effective CVEs
3 Dimensions of TSI • Transforming Self Representation • Transforming Social-Sensory Abilities • Transforming Social Context
TSI in the physical world? • Changing your hair color • Plastic Surgery • Putting on a forced smile to change mood • Changing voice and intonation • Acting • Drugs/Mood • Novel Emotions (rolling your eyes) • Contextual Behavior Adjustment • Makeup • Dieting • Working Out
TSI: Non-Zero-Sum Gaze • Gaze is powerful: • Learning (Sherwood, 1987) • Persuasion (Morton, 1980) • Physiological Arousal (Wellens, 1987) • Shaping the structure of a conversation (Kendon, 1987; Argyle, 1988)
Reduced Natural Augmented TSI: Non-Zero-Sum Gaze: Data • 3 Presenter gaze (head movement) conditions: • 95 groups of 3 (1 presenter, 2 listeners) • Gender matched • Presenter blind to gaze condition • Measured head movements, estimations of presenter gaze, persuasion
Augmented Augmented Reduced Reduced Natural Natural TSI: Non-Zero-Sum Gaze: Data
TSI: Non-Zero-Sum Gaze: Data 3 2 1 Gaze Condition Mean Agreement (95% CI) 0 Reduced -1 Natural -2 Augmented -3 Male Female GENDER
TSI: Implicit Twins • Similarity among people results in: • Attraction (Shanteau & Nagy, 1979) • More Persuasion (Chaiken, 1979) • More purchases (Brock, 1965) • More altruistic helping behavior (Dovidio, 1984)
Implicit Twin Study • National Random Sample • 3 Conditions • Bush Morphed with Self (Kerry morphed with unfamiliar person • Kerry Self (Bush unfamiliar) • No morph at all • 200 subjects—age 18-80, socio-economic variance, race variance
Implicit Twin Study • ZERO PERCENT DETECTION RATE!
Good Old Boys…Facial Mere exposure effect…in the physical world?!!
Digital Chameleons • Agent in an IVE reads a 4 minute passage • 3 factors: agent gender, subject gender, head movement behavior (mimic or recorded), n=80
Digital Chameleons • Less than 5 percent detect the mimic
Presenter Effectiveness • Presenter Effectiveness: 14 questions about persuasion, social presence, likability (alpha =.9) Eta Sq = .21
Head Movement Results 28 dg side = no agent in FOV Mean Max Mvmt: Record = 38.46 dg Mimic = 24.32 dg Eta Sq = .10
The Virtual Mirror andBehavioral Confirmation High Attractive Average Attractive Low Attractive
TSI in VR: Transforming Social Context • Conversational TiVO • Knockout Behaviors • Differential spatial layouts
Applications • Learning • Communication Technology • Advertising • Politics
Conclusions • The digital world is a wonderful and scary place • Initial studies show TSI both effective and hard to detect • TSI may have drastic implications on Computer Mediated-Communication
Thank you!Virtual Human Interaction Labhttp://vhil.stanford.edu