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Apple Compete

Apple Compete. MacBook/ HP Pavilion dv4 Comparison. “ Config -Matching” SKU Comparison. Green text = HP advantage Red text = Apple advantage. MacBook Pro/ HP ENVY 14 Comparison. MacBook Pro/ HP ENVY 14 Comparison. Green text = HP advantage Red text = Apple advantage.

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Apple Compete

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  1. Apple Compete HP CONFIDENTIAL

  2. MacBook/ HP Pavilion dv4 Comparison

  3. “Config-Matching” SKU Comparison Green text = HP advantage Red text = Apple advantage

  4. MacBook Pro/ HP ENVY 14 Comparison

  5. MacBook Pro/ HP ENVY 14 Comparison Green text = HP advantage Red text = Apple advantage

  6. Key User Experiences • Key Experiences • Simplified image (includes tweaking Windows) • Windows Live • WiDi • HD conferencing • Office 2010 – full version • OOBE/Setup • Velocity • Bundles (Zune, HP printer, etc.)

  7. StudentResearch(Incomplete) HP CONFIDENTIAL

  8.  HP laptops have plenty of room for improvement. The company should concentrate on improving its reported weaknesses, which include battery life, weight, and durability. HP’s customer satisfaction in the student market is below the average for PC brands. Improving reliability will have the biggest positive impact on students’ overall satisfaction. Research Findings • Rice MBA Study (5/12/10) • Webcam is essential; limited interest in HD or low-light webcam • Screen display is a top driver for overall satisfaction and has a significant impact on repeat purchase behavior. • Students continue to desire longer battery lives and lower weights in their laptops. • HDMI ports should be included in new laptop models for students. • Most students say they will not pay extra for 3D or a fingerprint reader. • Students are more concerned with reliability than cutting edge features. Just 28% of the students surveyed focus on the latest feature offerings. The majority of students would prefer a high performing laptop with proven reliability. • HP should concentrate on improving its reported weaknesses, which include battery life, weight, and durability. HP’s customer satisfaction in the student market is below the average for PC brands. Improving reliability will have the biggest positive impact. • All five Mac users has strong positive feelings toward the brand and extolled the virus immunity, user friendly OS, and long battery lives. • Some students complained of heat and one used a laptop sleeve as a heat shield. • HP owners were less satisfied than other PC owners with pre-installed software (13% less) and reliability (10% less). However, HP owners were 11% more satisfied than other PC owners on design-look and feel. HP CONFIDENTIAL

  9.  HP laptops have plenty of room for improvement. The company should concentrate on improving its reported weaknesses, which include battery life, weight, and durability. HP’s customer satisfaction in the student market is below the average for PC brands. Improving reliability will have the biggest positive impact on students’ overall satisfaction. Research Findings Rice MBA Study (5/12/10)

  10.  HP laptops have plenty of room for improvement. The company should concentrate on improving its reported weaknesses, which include battery life, weight, and durability. HP’s customer satisfaction in the student market is below the average for PC brands. Improving reliability will have the biggest positive impact on students’ overall satisfaction. Research Findings Rice MBA Study (5/12/10) HP CONFIDENTIAL

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