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The Grey Diamond The potential transport user

The Grey Diamond The potential transport user. Willem Buijs Nynke van der Kallen. How many percent of the European population is 65+?. At this moment? In 2025?. Percentage 65+ (2005–2025). The Grey Diamond. We want to learn you about this target group.

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The Grey Diamond The potential transport user

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  1. The Grey DiamondThe potential transport user Willem Buijs Nynke van der Kallen

  2. How many percent of the European population is 65+? • At this moment? • In 2025?

  3. Percentage 65+ (2005–2025)

  4. The Grey Diamond • We want to learn you about this target group. • Based on literature, studies, research and ... THIS WORKSHOP!!

  5. Workshop • Get up and come forward • Younger then 35 years old (pink) • 35 till 45 years (orange) • 45 till 55 years (yellow) • 55 till 65 years or older (grey) • Make groups of 5 persons in your age group.

  6. Workshop Case 1 • Why do you travel with public transport? • If you don’t travel with public transport, what is a reason to leave the car and to use public transport? • Write down the three best reasons of your group on a post-it.

  7. Workshop Case 2 • Keep some one of 55+ in mind, who doesn’t travel by public transport. • How can you convince this person to use public transport? • Write down the three best arguments of your group on a post-it.

  8. Workshop Case 3 • What is the first measure you will take in your country, to stimulate public transport use by the grey diamond? • Write down the best measure of your group on the post-it.

  9. Mobility developement • Next generation 65+ wants to retain their mobility as long as possible. • Car use and walking is very popular. • Cycling by experienced cyclist till 75 years, because of the risks. • Public transport if accessibility, reliability, information and personal security are improved. • More 65+ have their driving licenses and car ownership is higher.

  10. Vicinity of public transport – West Brabant • Vicinity of public transport • bus stop within 400 - 600 meters from the majority of homes and destinations of impaired and elderly people. • new bus stops, • movement of bus stops, • changed routes of bus-lines • even experiments with completely new bus-lines

  11. Accessibility of public transport – West Brabant • Accessibility • The bus ‘kneels’; • Ringline; • Facilities for visually impaired people; • Automatic board.

  12. Accessibility of public transport – West Brabant • Main bus lines integrally adapted; • One fully accessible bus stop in every area. • Uniform bus stops.

  13. Information – Besancon (France) • Increase the use of public transport • With an attractive information package; • Privilegedwelcome at the shop; • Benefit from various services. • Target group -people over 60

  14. Information – Besancon (France) • Recommendations for this action • Involve shop staff in action implementation; • Improve the service offer during the action; • Try to propose a surprise each month in the activity programme; • Communicate about this action each month.

  15. Price - Province of Gelderland • Stimulate people with physical and/or mental impairment to use mainstream public transport instead of the on demand taxi service. • This target groups consist of 65+ as well. • Because on demand taxi service is quite expensive. • A large-scale experiment - one year, with price and information incentives.

  16. Price - Province of Gelderland • Use of public transport increased with about 25%. • People who don’t use the on demand taxi service any more increased. • Price is the main incentive, • The information package is also a positive contributor. • Website, helpdesk and demo bus are less successful.

  17. Price - Province of Gelderland • Measurements showed that indicated travellers would increasingly use public transport if: • the distance between the house and stop the step is reduced (vicinity); • the entry and exit would be easier (accessibility); • there is a secure and comfortable seat; • the connections of public transport are improved.

  18. Results of the workshop – case 1

  19. Results of the workshop – case 2

  20. Results of the workshop – case 3

  21. Lessons learned • The grey diamond is an important target group – in 2025 over 25% of the inhabitants is 65+. • The next generation 65+ is no PT-captive and social networks are important. • Important to stimulate the 65+ to travel with public transport.

  22. Thank you for your attention!

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