Key Takeaways From Award-Winning Websites

1. Key Takeaways From Award- Winning Websites The website experience you create for your customers or audience is critical to your brand in general. Especially if you are selling your products online and need to create an interesting experience for your consumers through website design. However, this is easier said than done and one needs to keep up with the latest trends to ensure you are doing the best you can to engage and retain your prospective customers. Here are some essential lessons to learn from award-winning websites. Create an experience - All of us spend a fair amount of time on multiple of our favorite websites every day, and there are so many great sites out there. In order for your website to stand out and truly engage your audience, simply putting up interesting visuals and copy is no longer enough. As any web development company will tell you, you need to create a unique and arresting experience that will make your user curious. This can be done in various ways using videos, interactive elements, and more. You may want to customize the experience based on the brand and product you are selling so that it is extremely relevant to your audience. Good first impression - The first few seconds that a user spends on your website are crucial to you as a marketer. It will determine whether your prospect continues to engage with you or drops out. Going back to our first point, you will need to straight away give them the promise of a unique experience. One way to do this is to engage them with a question or a task. Many websites start with a question and initiate a dialogue with their audience by giving them options to click on right away. Others use a video to create a certain vibe. A number of design agencies also recommend incorporating music to further grab attention. Interact with your customers - Static experiences are done for and nobody is going to be pumped for it. Gone are the days when people were happy to land upon a website and read through pages and pages of information. These days, interactivity is the key. For example, if you are selling a protein snack, you could create a protein calculator to get people to find out how much protein they need based on their diet and lifestyle. Similarly, you could also create an interactive story and take users on a journey through your brand. Create a connection - One of the biggest issues people face with e-commerce websites is the feeling that they have nobody to discuss things with. In a physical store, while making a purchase you will usually engage with the salesperson, ask questions and rely on their assistance to make the right choice. It is important for you to give your audience the same reassurance on a website too through the integration of different technologies. A chat option should let your prospect immediately connect with you. You can use a bot to engage with them initially and gather their information. Creating a good website is a trial and error and process and as a marketer, you need to understand that there is a lot more to it than just how it looks and feels. Do whatever you can to stand out from the crowd but don't forget to give your customers a meaningful experience. https://tingdigital.uk/

2. Innovation just for the sake of it will not help, we all know of so many "cool" websites that we never use ourselves. The idea is to merge creative thinking with analytical data to create a holistic experience. Don't be afraid to seek inspiration but ultimately create an experience that is unique and special to your own brand. You want your prospects to remember and love you for who you are as a brand. https://tingdigital.uk/