Why Strategy Is Key For Your Brand Building Efforts

1. Why Strategy Is Key For Your Brand Building Efforts Branding agencies in London are adept at creating amazing brands that truly stand out and can capably draw the kind of attention your product or service needs. However, the branding process is not a simple one and involves multiple functions of an agency coming together to create something remarkable for you. One such important aspect of a branding agency is the strategy team. They are the cornerstone of any branding effort and all the branding work should begin and end with the strategy team. Let’s explore this and understand why you need an agency with a strong strategy team in place. A typical website design company or branding agency may focus on the creative output of your brand but can miss out on the strategy aspect completely. Not every branding firm may actually have the kind of capability to look into the strategy aspect. Now contrast this with a situation where a solid strategy team is present. The strategy head will be in charge of getting the brief from you initially. They will spend a lot of time with you getting to know your company better and learning about your offers and products. They will ask you innumerable questions to ensure they gain a certain amount of expertise before kicking off this kind of a process. Once they understand your brand well, they will then try to understand the category you operate in. They will do this by deep diving into research papers and industry updates. The next step would be to identify your competitors and ensure they are the right picks. Then, they will analyse your competitors from every aspect. They will look into their business structure and try to understand how they function. They will also chart out their tonality and current marketing and branding efforts to further align it with your brand. Then, they will kick off the process of understanding your target audience in more detail. This will help them shape your brand more effectively and create it in a way that speaks to the right audience. They may even conduct qualitative and quantitative surveys to get some actionable insights from your audiences. The strategy team will then develop a creative brief for the internal creative teams once everything is in place. This summary will include intriguing insights that are essential for developing your brand. The creative team will then take control and start working. This procedure will be in line with both your target market and your competitors. The whole idea of having a strategy process is to ensure that your brand identity and logo come from extensive understanding of the industry you operate in as well as your audience. Once your branding identity is in place, the strategy team will then kick into action and will ensure that what the team has come up with is viable. They will do this by benchmarking it against industry standards and checking if everything is aligned with their findings. They may also conduct further audience studies to understand what they think about the brand. They will also push the creative team to come up with more options so that they can conduct AB tests with the team. If you are on the lookout for a branding agency for your brand in the UK, we recommend always opting for one that comes with an in-house strategy team. This means that during the

2. onboarding process you will have to ask them about their strategy team and ask them about their branding process in detail. Having strategic inputs is key for the long-term success of your brand and this can only be achieved by an agency that has a strong strategy team in place.