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Learn how Statistics Norway (SSB) improved their communication with respondents by phasing out paper questionnaires and implementing clear language, email, SMS, and reporting pages. Discover the benefits of improved communication and increased professional competence in surveys.
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Betterworkingmethods to improvedialoguewithrespondents Evy Eek, StatisticsNorway
Background IDUN Paper questionnaires phased out 45 000 inquiries Difficulties
Clearlanguage • Letters • E-mail • SMS • Reporting pages on ssb.no SMS Opplysningsplikt: Hei! Org.nr 999999999 har mottatt et vedtak om opplysningsplikt fra SSB. Brevet ligger i innboksen til 999999999 på www.altinn.no
Listening to calls and give feedback For instance Youknow.. Eh.. Ohwell.. Maybe
Academiccompetences • Recruitingemployees • Highereducationallevel • Higherdigitalskills • Highercompetence regarding communication – written and oral
Increased professional competence • Altinn • Communication • Surveys
Improved the letter templates – part of disclosure letters earlier - ex.
Decrease in number of coercive fines and applications for remission of coercive fines – higher response rates
Next step • Improving clear language in questionnaires • Chatbot • Constantly improving communication (letters, ssb.no, oral etc.)
Thankyou! Authors: Nina Bjørnstad Evy Eek Aud Kari Joramo Holt Simen Sætre