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Creative thinking

Creative thinking. Karin Jorna – Avans University of Applied Sciences – ‘s-Hertogenbosch - Netherlands. What is creative thinking?. Creative thinking is the process of: Problem clarification: searching for the right question together To diverge: Searching together for solutions

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Creative thinking

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  1. Creative thinking

  2. Karin Jorna – Avans University of Applied Sciences – ‘s-Hertogenbosch - Netherlands

  3. What is creative thinking? Creative thinking is the process of: Problem clarification: searching for the right question together To diverge: Searching together for solutions To converge: selecting ideas and develop specific plans

  4. The working of the brain Which side of your brain is dominant?

  5. 5 basics for creative thinking • Creative observation • Postponement of judgement • Flexible associating • Diverge • Develop the power of imagination But also • Thinking in chances • Persistance • Distance oneself • Willing to take risks • Social abbilities

  6. Short circuit

  7. Test

  8. How many squares do you see?

  9. Assignment Take your mobile phone and make a snapshot of a daily object from a different point of view. Do not tell to your group members what it is. Let them guess…. (10 minutes)

  10. Patterns

  11. What is creativity? http://www.youtube.com/watch?v=Xl0kra0JGJc&sns=em

  12. Creativity Has something to do with … What’s new, not normal, different, surprising. 5 important misconceptions about creativity • You are creative or not! You can’t learn to be creative. • Creativity is painting on silk or knitting. It’s fuzzy and for soft people. 3) My environment inhibits me to be creative. 4) Creativity, I don’t have time for that. 5) Brainstorming and that sort of stuff, we already do that

  13. Idea Stimulators

  14. Results of creative thinking LookingGlass concept http://petitinvention.wordpress.com/2009/09/04/red-dot-design-concept-award-2009/ Electrolux Design Lab 2009 Finalists http://www.eatmedaily.com/2009/08/the-future-of-food-from-the-electrolux-design-lab/

  15. Results of creative thinking Digital graffiti with a katapult http://www.bright.nl/digitale-graffiti-met-een-katapult?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+brightmagazine+%28B+R+I+G+H+T+-+innovative+lifestyle%29&utm_content=Google+International Philips Light Blossom http://www.youtube.com/watch?v=eX60q6XHWxI Meat Water http://dinnerinabottle.com/

  16. Creative ideas Where can you get them?

  17. Creative ideas Why do some ideas stick and some don´t Six characteristics of ideas with a ´sticking factor´ • Simple: Look for the heart of the matter • Unexpected: With a surprise you attract attention • Real: Abstract ideas are more difficult to remember than real ones. • Credible: Support your ideas with facts and authorities. • With a feeling: Appeal to your own interest and identity. • With a story: Inspire people with a beautiful story.

  18. Test your creativity?

  19. Creativity tool Make a combination of the products below. Look at the individual products and try to combine, function, advantages material and shapes into a new product. • T-shirt & Computer • Cactus & Door • Klock & Desk • Car & Cabinet • Pencil & Binocular • Steering wheel & Umbrella

  20. Creativity tool Mindmapping http://www.youtube.com/watch?v=MlabrWv25qQ&eurl=http%3A%2F%2Fwww%2Ebeleidsimpuls%2Enl%2Fmindmapping%2Ephp&feature=player_embedded#t=17

  21. Creativity tool Visual organizing Write down a number of aspects of the brand the client doesn’t want to hear. • What is bad about the product/ service? • What are its worst characteristics? • What discourages most and why shouldn’t you buy it? Translate every disadvantage into an advantage!

  22. Creativity tool Use the comics to develop a creative concept for an advert (pay-off) for a: • Dairy product • Pizza delivery service • Computergame

  23. Want more? • Tony Buzan – Use both sides of your brain • Edward de Bono - Lateral thinking – Creativity step by step • www.thethinkingbusiness.com • www.edwdebono.com • www.cocd.org

  24. You´re invited! Minor International Sales Minor International Entrepeneurship Minor Innovation and Creativity 6-9-2014 27

  25. Thanks for your attention!

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