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SESAME 2000 -2010

SURVIVAL SEEDS. SESAME 2000 -2010. Cindy Bae (18214072) Elly Jang (25693094 ) Vicky Wu (15039076) Ye(Laura) Zhang (83280123) Amelia Zhu (37438090). OUTLINE OF SESAME. Introduction Sesame World Market Trend - Production, Supply, Demand - Price Pattern

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SESAME 2000 -2010

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  1. SURVIVALSEEDS SESAME2000-2010 Cindy Bae (18214072) Elly Jang (25693094) Vicky Wu (15039076) Ye(Laura) Zhang (83280123) Amelia Zhu (37438090)

  2. OUTLINEOFSESAME Introduction Sesame World Market Trend - Production, Supply, Demand - Price Pattern - Market Concentration and Thickness of the Market Market Analysis - Supply and Demand Shock - Case Study Countries: Ethiopia, China, Japan Conclusion MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  3. Activity Nov Dec Jan Sep Oct Mar Feb Apr May Jul Aug Jun Land clearing & Preparation Calendar Seeding/Sawing Weed and Pest Control Harvesting Threshing MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  4. SESAMEPROFILE Growing Condition: sandy loam soil with pH 5.5 – 8.0 area below 1,250 meters above sea level temperature above 20 C rainfall from 500 – 650 mms Growing Distribution: Developing countries produce 98% of world sesame seed, because harvesting sesame is labor intensive MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  5. WHERESESAMEGROWS India China Sudan Burma Ethiopia Uganda MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  6. SESAMEPROFILE Sesame Usage: Food (oil, seasoning), Pharmaceutical and Cosmetics Health effect: High in Vitamin E & B and Low in Cholesterol High Anti-Oxidant Lowering Blood Pressure Bone and Respiratory Health Cancer Prevention Different type: Oil Grade Sesame (White) Food Grade Sesame (Black) Sesame with higher oil content is considered of higher grade MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  7. World Production VS Supply VS Demand SESAMEMARKET MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  8. SESAMEMARKET2000-2010 Top 5 Exporters Sesame Seed Real Price Pattern MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  9. SESAMEMARKET2000-2010 Top 5 Importers Sesame Seed Real Price Pattern MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  10. BASELINERATIO2000-2010 Sesame price had the same pattern with food price index, but increased rapidly MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  11. SESAMESEED2000 %production traded: 736800 / 2535731 = 29% MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  12. SESAMESEED2008 %production traded: 906549 / 3465615 = 29% MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  13. SESAMESEED2010 %production traded: = 1231737 / 3931636 = 31% MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  14. RATIO2000-2010 • Neither perfect thin nor thick market • Thin (10%) < Sesame (30%) < Thick (50%) • Moderate well traded; main producers are also main exporters • ;market is concentrated; less price volatility MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  15. MARKETANALYSIS MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  16. Real Price - Main Exporters OILPRICE Real Price - Main Importers High oil price in 2008 affected the high price in world sesame price. MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  17. CHANGEINGDP As the income increased, food demand including sesame increase. MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  18. BYPRODUCTEFFECT The sesame seed world demand shows a similar pattern with sesame oil demand MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  19. MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  20. SESAME SEEDS MAJOREXPORTERS MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  21. WORLDMARKET India  (Stable) Large Land Usage + Low Productivity Sudan(Decreased)Reduced Land Usage + Low Productivity; Market Share: 28.49%  11.20% Ethiopia (Increased) Market Share:  18.51% China (Decreased) Market Share: 14.02%  MAJOR CHANGE ON EXPORTERS MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  22. SESAME SEEDS IMPORTERSOFETHIOPIA MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  23. ETHIOPIA • Target Market: Low Value Export Markets • Japan: strict standard on quality and food safety • USA & Europe: high food safety standards (organic certification) for bakery applications • Substitute effect of Cotton seed (Profitable for farmers, 90% oil) • 2. Strategic Policy: • ECX (Ethiopia Commodity Exchange from 2008) • Currency Depreciation (Positive correlation between export volume and nominal exchange rate) • 3. Competitor: Sudan • Access to sea port • Policy reason: Sudan benefits further from membership in the Pan-Arab free trade area. REASONS FOR CHANGE MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  24. SESAME SEEDS MAJORIMPORTERS MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  25. WORLDMARKET Japan (Decreased)Market Share: 25.00%  13.84% China (Increased) Market Share: 5.64%  36.06% MAJOR CHANGE ON IMPORTERS MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  26. CHANGE IN IMPORT/EXPORT PATTERNS CHINA MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  27. CHINA ECONOMIC & TECHNOLOGICAL • Planting area • Poor Weather • Highest Productivity • Increased R&D • Improved Technology • Increased Labor Input • Different types of grade • Import Oil Grade (White) • Export Food Grade (Black) CONSUMPTION >> PRODUCTION MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  28. No Tariff for African countries POLICY & REGULATION EXPORTERSOFCHINA MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  29. SESAME SEEDS EXPORTERSOFJAPAN MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  30. JAPAN • No Local Production, but High Consumption of Sesame Seed • High quality oil for different usages • Food, Cosmetics, Pharmaceutical & Medication Usage • Main Exporter: Nigeria • High Quality & High Oil Content • Minimum Barriers to Trade between Japan & Nigeria • POLICY & REGULATION • No tariff on sesame seed imports REASONS FOR CHANGE MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  31. MARKETANALYSIS MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  32. Sesame market is filled with potential; it is definitely a market that’s worth investing in. TAKEAWAY MASSAGE Sesame market is filled with potential; it is definitely a market that’s worth investing in. MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

  33. Sesame market is filled with potential; it is definitely a market that’s worth investing in. • http://www.atfp.org.ae/English/studies/Sudan-tp/sdntp-sesame2011.pdf • http://faostat.fao.org/site/291/default.aspx • http://www.ipms-ethiopia.org/content/files/Documents/publications/MscTheses/FinalThesis_KindieAysheshm.pdf • http://www.unep-unctad.org/cbtf/events/kampala5/day2/23-Sesame%20The%20under-exploited%20organic%20oil%20seed%20crop%20paper%20Ol.pdf • http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=1efcbcc3-a8d6-436f-9b20-d6f54e7cde34%40sessionmgr110&vid=8&hid=119 • http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=1efcbcc3-a8d6-436f-9b20-d6f54e7cde34%40sessionmgr110&vid=14&hid=119 • http://www.tcboostproject.com/_resources/resource/NEEP%20Sesame%20Market%20Intelligence%20Report.pdf • http://www.un.org/en/development/desa/policy/wesp/wesp_current/2012wesp_prerel.pdf References MARKET ANALYSIS WORLD MARKET TREND INTRODUCTION CONCLUSION

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