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Web 3.0 and its Impact on E-Business

Web 3.0 and its Impact on E-Business. Jin Song. Agenda. Transition from Web 2.0 to Web 3.0 Technology pillars of Web 3.0 Web 3.0 applications Impact on E-Business. Transition. It takes 10 years for Web 2.0 to reshape the web Might be the same for Web 3.0 Web 3.0 still not mature

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Web 3.0 and its Impact on E-Business

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  1. Web 3.0 and its Impact on E-Business Jin Song

  2. Agenda • Transition from Web 2.0 to Web 3.0 • Technology pillars of Web 3.0 • Web 3.0 applications • Impact on E-Business

  3. Transition • It takes 10 years for Web 2.0 to reshape the web • Might be the same for Web 3.0 • Web 3.0 still not mature • Both are evolving technology frameworks

  4. Transition (cont) • Web 3.0 – By Spalding 2007 • highly specialized information silos, moderated by personality, validated by community and inclusion of meta data through widgets • The evolutionary stage of Web 2.0 • Lack of standards and unified framework • Share same attributes with Web 2.0 • Transformation • Ubiquitous computing • Openness • REST • Intelligence

  5. Pillars of Web 3.0 • Tagging • Adding meta data to index and describe resource • Web 3.0 allows not only text search, but also images, audio and video • Sub-search engine pull feeds automatically for you • High level of personalized vocabularies and structure • Microformats • Define semantic vocabularies by user • Variety of options: RDF, XML, XFN • Bridge the gap between understandings by human and machine

  6. Applications • Twine • Tool used to help users organize, find and keep track of interests such as bookmarks, notes and videos • Also can collect online contents smartly: web pages, articles and photos • Sort all resources by topic intelligently • Make personalized recommendations based on what you collected

  7. Applications (Twine) Recommendations made based on interests

  8. Applications(cont) • RDF Database • RDF: Separate files that describe resources on Internet • RDF database: Simple, scalable open source database for RDF for applications like semantic webs • Oracle10.2g Release support RDF • Web meta data: provide info about web resources • Allow automated processing of web pages by software agents

  9. Applications(cont) • Natural Language Search • Body languages understood by system • Personal profile can be identified by system to provide personalized content • More interactive and entertainment

  10. Applications(cont) • Intelligent Software Agents • Act as delegate to help routines • Buy books online and pull all feeds related to user criteria • Optimize the search and get the best buy • Automated process of order and payment • User does nothing

  11. Impact on E-Business • Shift from traditional information broadcast medium to service channels • Satisfy needs of customers: • Autonomy • Independence • Relatedness • Feedback • Entertainment • Examples: IBM, BMW create virtual communities for customers

  12. Summary • Web 3.0 shifts the web from informational medium into service oriented, community based medium • Web 3.0 takes years to be fully-fledged • It shares the same technology pillars as web 2.0 • Semantic tagging • Microformats • Forces E-business to restructure their business process • Web 3.0 applications help to retain customers and gain competitive advantages

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