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The Evolution of Web 3.0 in E-Business

Explore the transition from Web 2.0 to Web 3.0, its technology pillars, applications, and impact on E-Business. Discover the evolution and specialized information silos, lack of standards, and the transformative aspects of Web 3.0. Uncover how tagging, RDF databases, natural language search, and intelligent software agents are shaping this new web era. Learn how Web 3.0 applications such as Twine are revolutionizing personalized content and recommendations. Understand the significance of Web 3.0 in restructuring E-Business processes to retain customers and gain competitive advantages.

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The Evolution of Web 3.0 in E-Business

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  1. Web 3.0 and its Impact on E-Business Jin Song

  2. Agenda • Transition from Web 2.0 to Web 3.0 • Technology pillars of Web 3.0 • Web 3.0 applications • Impact on E-Business

  3. Transition • It takes 10 years for Web 2.0 to reshape the web • Might be the same for Web 3.0 • Web 3.0 still not mature • Both are evolving technology frameworks

  4. Transition (cont) • Web 3.0 – By Spalding 2007 • highly specialized information silos, moderated by personality, validated by community and inclusion of meta data through widgets • The evolutionary stage of Web 2.0 • Lack of standards and unified framework • Share same attributes with Web 2.0 • Transformation • Ubiquitous computing • Openness • REST • Intelligence

  5. Pillars of Web 3.0 • Tagging • Adding meta data to index and describe resource • Web 3.0 allows not only text search, but also images, audio and video • Sub-search engine pull feeds automatically for you • High level of personalized vocabularies and structure • Microformats • Define semantic vocabularies by user • Variety of options: RDF, XML, XFN • Bridge the gap between understandings by human and machine

  6. Applications • Twine • Tool used to help users organize, find and keep track of interests such as bookmarks, notes and videos • Also can collect online contents smartly: web pages, articles and photos • Sort all resources by topic intelligently • Make personalized recommendations based on what you collected

  7. Applications (Twine) Recommendations made based on interests

  8. Applications(cont) • RDF Database • RDF: Separate files that describe resources on Internet • RDF database: Simple, scalable open source database for RDF for applications like semantic webs • Oracle10.2g Release support RDF • Web meta data: provide info about web resources • Allow automated processing of web pages by software agents

  9. Applications(cont) • Natural Language Search • Body languages understood by system • Personal profile can be identified by system to provide personalized content • More interactive and entertainment

  10. Applications(cont) • Intelligent Software Agents • Act as delegate to help routines • Buy books online and pull all feeds related to user criteria • Optimize the search and get the best buy • Automated process of order and payment • User does nothing

  11. Impact on E-Business • Shift from traditional information broadcast medium to service channels • Satisfy needs of customers: • Autonomy • Independence • Relatedness • Feedback • Entertainment • Examples: IBM, BMW create virtual communities for customers

  12. Summary • Web 3.0 shifts the web from informational medium into service oriented, community based medium • Web 3.0 takes years to be fully-fledged • It shares the same technology pillars as web 2.0 • Semantic tagging • Microformats • Forces E-business to restructure their business process • Web 3.0 applications help to retain customers and gain competitive advantages

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