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Attitudes towards antibiotics and Vaccinations amongst 15-18 year olds

Attitudes towards antibiotics and Vaccinations amongst 15-18 year olds. Session Outline. Project Background Educational structure questionnaire results Vaccinations results Antibiotics results Resource Idea Generation Discussion Groups. Why did we undertake this project?. Antibiotics

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Attitudes towards antibiotics and Vaccinations amongst 15-18 year olds

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  1. Attitudes towards antibiotics and Vaccinations amongst 15-18 year olds 15-18 years project qualitative results

  2. Session Outline • Project Background • Educational structure questionnaire results • Vaccinations results • Antibiotics results • Resource Idea Generation • Discussion Groups 15-18 years project qualitative results

  3. Why did we undertake this project? • Antibiotics • 2010 Eurobarometerfindings: • 53% believed that antibiotics kill viruses and 47% believed that they are effective against colds and flu. • 15 – 24yr olds were the least informed and highest users of antimicrobials. • Vaccines • Vaccine-preventable diseases still pose significant threats in Europe and across the globe. • 16 – 18yr olds are the parents of the future 15-18 years project qualitative results

  4. Project Aims • Determine where to focus the initiative i.e. the most appropriate educational venue. • Research young adults’ attitudes towards antibiotic use and vaccination uptake. • Develop an educational resource using the social marketing framework to facilitate behaviour change to improve responsible antibiotic use and increase vaccine uptake 15-18 years project qualitative results

  5. Theoretical Background Place – where to engage the audience Product – the desired behaviour The Social Marketing Framework aims to motivate exchange of behaviour to improve health outcomes. Promotion – communication of campaign messages Price – the cost of the behaviour and barriers to overcome Figure 1. The Marketing Mix 15-18 years project qualitative results

  6. Theoretical Background • The Theory of Planned Behaviour 15-18 years project qualitative results

  7. Collaborative Group • Main Partners • United Kingdom • Saudi Arabia • France • Cyprus Work Package 1 Belgium Czech Republic 15-18 years project qualitative results

  8. Project Outline • Work Package 1: A detailed review of the educational structure in each country and current information on antibiotics and vaccines. • Work Package 2: Qualitative investigation into the knowledge and attitudes of students and educators toward antibiotics and vaccinations. • Work Package 3: Analysis of the data from Work Package 1 and 2. • Work Package 4: Development and translation of a pilot educational programme in each partner country. 15-18 years project qualitative results

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