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SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUA ITY ASSURANCE

QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS. ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY. QUALITY. SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE. QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS.

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SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUA ITY ASSURANCE

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  1. QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY QUALITY SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE QUALITY ASSURANCE SPECI QUALITY ASSURANCE ASSUR ASSURANCE LISTS QUALITY SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUAITY ASSURANCE QUALITY CE SPECIALISTS ASSURANCE ECIALISTS UALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS SPECIALISTS ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE SPECIALISTS SPECIALISTS QUALITY ASSURANCE SPECIALISTS QUALITY ASSURANCE

  2. Business Plan for a New Software Quality Assurance Company 28 August 2005 The information provided in this business plan is confidential. Please do not disclose it to anyone without checking with us first. Thanks. InnofySoftware Labs: Quality Assurance Specialists

  3. Personal Goal • To build an effective and lasting software quality-assurance organization • To found it on a set of shared professional and social values InnofySoftware Labs: Quality Assurance Specialists

  4. Make & meet commitments Recognize accomplishment Communicate without fear Improve continuously Teach & learn from each other Act with a sense of urgency Values • Play to win-win • Require quality beyond customer expectations • Deliver more than what was promised • Think & act like an owner • Keep a balance in your life • Have fun • Give back to the community InnofySoftware Labs: Quality Assurance Specialists

  5. Overview • Executive Summary • Company Summary • Services • Market Analysis • Strategy & Implementation • Management • Financial Info InnofySoftware Labs: Quality Assurance Specialists

  6. Innofy Software LabsQuality Assurance Specialists • A provider of quality assurance services that cover the complete software life-cycle • Focused on the financial and telecom domains • Headquartered in Dubai, Innofy will have sales and support offices in Singapore, Washington and London, and engineering centers in Dubai, Lahore, Karachi and Islamabad Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  7. Mission Planned and sustained growth in: • Number of professionals • Revenue per professional • Profits per professional Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  8. Mission Build lasting relationships with our clients by consistently exceeding their expectations Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  9. Key Objectives Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  10. Strategy Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  11. Main Risks Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  12. Overview • Executive Summary • Company Summary • Services • Market Analysis • Strategy & Implementation • Management • Financial Info InnofySoftware Labs: Quality Assurance Specialists

  13. Functional Structure Corporate Lahore Singapore Dubai Institute Washington London Islamabad Karachi Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  14. Growth in the No. of Professionals

  15. Legal Structure • The Innofy family will consist of six sister companies: Two registered in Pakistan; One each in Singapore, US, UAE and the UK • Initially, all six will have the same Board of Directors Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  16. Start-Up Expenses Total start-up expenses (for the Corporate, Lahore engineering center, and the Singapore and Washington sales and support offices) for the 1st year, including: • Short-term assets (computers, UPSes, generators, furniture, etc.) • Cash required to handle the operations US$1,362,000 Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  17. Overview • Executive Summary • Company Summary • Services • Market Analysis • Strategy & Implementation • Management • Financial Info InnofySoftware Labs: Quality Assurance Specialists

  18. Service Description • We will provide quality assurance services covering the complete software life-cycle • Our distinguishing feature will be the rapid pace of our assurance process • We will focus on the financial & telecom services’ domains Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  19. Verification, then Validation • The focus during the first three years of operation will be on verification, i.e. testing a design against specifications, testing code against design, etc. • Starting in the 4th year, activities related to validation, i.e. testing against operational goals, will commence Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  20. List ofServices • Operation & maintenance manual QA • Software development plan QA • Acceptance testing document QA • Test plan QA • Request for proposal QA • Software supplier capability assessment • Requirements & specifications document QA • User’s manual QA • System architecture document QA • Detailed design document QA • Coding standards QA • Design compliance QA • Black-, gray-, white-box testing • Automated testing • Load testing • Integration testing

  21. Competitive Comparison (1) The competition comes in several forms: • No competition at all: • In-house SQA team • Most significant • Disadvantages: Inefficiency; High employee turn-over • Our advantages: Focus; Speed; Cost; Long-term support Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  22. Competitive Comparison (2) • Large, international SQA companies: • Disadvantages: Generalists; They drive their clients; Cost; Lack of innovation • Our advantages: Specialists; Innovative solutions; Speed; Fixed-cost Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  23. Competitive Comparison (3) • Off-shore SQA Companies • Not many, yet! • Low cost • Disadvantages: Inefficient; Unfocused; Lack of domain knowledge; Weak marketing • Our advantages: Domain focus; Professional service; On-site presence; Methodology fine-tuned for speed; Partnerships with established players Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  24. Sales Supplements The business will begin with a corporate Website establishing the positioning, followed by a printed brochure Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  25. Overview • Executive Summary • Company Summary • Services • Market Analysis • Strategy & Implementation • Management • Financial Info InnofySoftware Labs: Quality Assurance Specialists

  26. The Worldwide SQA Opportunity • Annual world-wide spending on software is approaching a trillion dollars • The developer to SQA-engineer ratio in reasonable software development organizations ranges from 3:1 to 1:2 • Estimate of the SQA component of software development spending: $300 billion Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  27. Summary • We will be focusing on small to medium sized projects • We will be targeting businesses that are in a hurry (2-10 week turnaround time) to get the quality of their (or their client’s) software assured • Our focus will be on software systems for the financial and telecom sectors Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  28. Organizations looking for assistance in getting the quality of the software they are developing assured according to world-class standards Software User Organizations Market Segmentation Software Developer Organizations Organizations looking for third parties to assist them in getting software of high quality developed Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  29. SQA in Pakistan: The Opportunity Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  30. SQA in Pakistan: 2002 Survey * With respect to a suggested developer-to-SQA-engineer ratio of 3:1 Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  31. SQA in Pakistan: The Opportunity • There is a clear deficit, widening at a rate greater than the rate of growth of the industry • The deficit has resulted in an industry-wide weakness in quality, and correspondingly, rates • The local software export companies will very much appreciate any effort that can help them improve their rates Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  32. Software-to-be-assured will be delivered to one of our engineering centers through the Internet, and the results will be delivered through the same channel Distributing Our Service Through the Internet Through On-Site Presence Our highly-trained professionals will move to the client’s premise and assure the quality of the software by following Innofy’s high-performance methodology Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  33. Overview • Executive Summary • Company Summary • Services • Market Analysis • Strategy & Implementation • Management • Financial Info InnofySoftware Labs: Quality Assurance Specialists

  34. Why Pakistan? • Majority of SQA activities require little knowledge of software development expertise • The key requirements for that majority are analytical skills and domain knowledge • Innofy will hire persons with superior analytical abilities and domain knowledge in her focus areas from the engineering, banking and finance professions. Pakistani institutions possesses a record of producing professionals of high-quality in these disciplines Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  35. Selling Our Services • Our services will be sold and purchased mainly on a word-of-mouth basis, with relationships and past experience being the important factors • The key to a favorable decisions made by our initial clients and partners will be the trust in the international experience,professional reputation and academic qualifications of our executive team Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  36. Sales Strategy • Innofy will start its sales effort first in Singapore, and then in Washington • The focus in Singapore will be on getting projects through established international players • The emphasis in Washington will be on leveraging those initial partnerships Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  37. Certification Targets Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  38. Revenue Growth • The key corporate goal of Innofy is to systematically increase the overall per-SQA-engineer productivity • An advantage of working in partnership with established players is that our rates can be the same as those for their in-house engineers +10% +20% +30% +20% Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  39. Revenue Forecast Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  40. Exit Strategy • Listing on the Karachi Stock Exchange/Regional Exchanges/Nasdaq

  41. Overview • Executive Summary • Company Summary • Services • Market Analysis • Strategy & Implementation • Management • Financial Info InnofySoftware Labs: Quality Assurance Specialists

  42. Organizational Structure The company will start with 3 key executives: • CEO • CTO • CMSO They will have a high level of international experience, excellent professional reputation and expertise in software development and quality assurance Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  43. Overview • Executive Summary • Company Summary • Services • Market Analysis • Strategy & Implementation • Management • Financial Info InnofySoftware Labs: Quality Assurance Specialists

  44. Forecasts:Costs, Revenue, Profits Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  45. Investments Returns Over Five Years Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  46. The number of professionals is shown in bold Start-up year’s ramp-up discount is shown in italics Financial Worksheet

  47. Number of ProfessionalsRevenue/ProfessionalProfits/Professional 800 513 262 130 50 Summary … Company … Services … Market Analysis … Strategy … Management … Financials

  48. Appendix: The Institute • A for-profit organization - registered as a separate private limited company in Pakistan – focused on the training of SQA personnel • Requires an initial investment of US$200,000 InnofySoftware Labs: Quality Assurance Specialists

  49. Institute's Output Appendix Appendix

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