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Learn about the economic impact of trails in Alaska and how to boost it through destination marketing and infrastructure support. Discover advocacy opportunities and the benefits of being an ATIA member. Explore cooperative marketing, social media, public relations, and new initiatives targeting the Chinese market. Find out how destination marketing drives visitor volume, spending, and job opportunities.
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2019 Alaska Statewide Trails ConferenceThe Economic Impact of Trails and How to Boost It Photo: Clark James Mishler/ATIA Convention in Sitka
Advocacy = Strong investment in statewide destination marketing & infrastructure supporting a healthy tourism economy 670+ members 24-member board Photo: Laurie Booyse, ATIA Team Member at Exit Glacier
www.travelalaska.com • Official State Vacation Planner • Cooperative marketing opportunities • Social media • Public relations • New in 2018 – launch of a social media presence in China Promoting Alaska as the premier tourism destination
Sector Region Visitor Spending
52,000 people employed • 1 in 10 jobs • $1.5 billion in labor income
*Tourism jobs increase • *Cruise tourism projected to grow again Jobs Forecasts for 2019 Photo: State of Alaska/Michael DeYoung
Opportunities Photo: State of Alaska/Michael DeYoung