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Boosting Alaska's Trails: Economic Impact & Tourism Promotion

Learn about the economic impact of trails in Alaska and how to boost it through destination marketing and infrastructure support. Discover advocacy opportunities and the benefits of being an ATIA member. Explore cooperative marketing, social media, public relations, and new initiatives targeting the Chinese market. Find out how destination marketing drives visitor volume, spending, and job opportunities.

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Boosting Alaska's Trails: Economic Impact & Tourism Promotion

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  1. 2019 Alaska Statewide Trails ConferenceThe Economic Impact of Trails and How to Boost It Photo: Clark James Mishler/ATIA Convention in Sitka

  2. Advocacy = Strong investment in statewide destination marketing & infrastructure supporting a healthy tourism economy 670+ members 24-member board Photo: Laurie Booyse, ATIA Team Member at Exit Glacier

  3. ATIA member programs & benefits

  4. www.travelalaska.com • Official State Vacation Planner • Cooperative marketing opportunities • Social media • Public relations • New in 2018 – launch of a social media presence in China Promoting Alaska as the premier tourism destination

  5. Destination Marketing Moves the Needle

  6. Summer Visitor Volume Trends

  7. Sector Region Visitor Spending

  8. 52,000 people employed • 1 in 10 jobs • $1.5 billion in labor income

  9. *Tourism jobs increase • *Cruise tourism projected to grow again Jobs Forecasts for 2019 Photo: State of Alaska/Michael DeYoung

  10. Opportunities Photo: State of Alaska/Michael DeYoung

  11. Winter is Wonderful!

  12. Thank you!

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