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SAM The Service Application Manager

SAM The Service Application Manager. Trends in the service market. Electronic service market is booming internet! Electronic services become more and more complex People use many different services from many different providers. Problems for the providers. How to distinguish oneself churn

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SAM The Service Application Manager

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  1. SAMThe Service Application Manager

  2. Trends in the service market • Electronic service market is booming • internet! • Electronic services become more and more complex • People use many different services from many different providers

  3. Problems for the providers • How to distinguish oneself • churn • Multi vendor systems • no manufacturer can provide a full solution • legacy systems • Sophisticated users • response times • self care

  4. Service Management @ ERICSSON BCM I moved to room 12 bgbsu:bg=volvo,bsnb=1231; bgnsy:bg=volvo,bsnb=1521; bgxyz:bg=volvo,snb=3132123; ... End user at Volvo AXE Operator

  5. Service Management @ ERICSSON • End user • Simple model of service • Not flexible • AXE • Flexible • Very complex AXE flexibility Customer complexity

  6. BCM • BGC is a pretty face but does not hide the complexity of BGC • Very difficult to support all the flexibility in the AXE AXE BCM BCM developer End user Operator complexity

  7. SAM • If end user model is simpler, why not manage from there? • Reduced complexity AXE SAM Operator End user complexity SAM developer

  8. Service Management for end users • Many, many services • Services are paid by an organization • Service share same information • Redundancy problem hotline directory e-mail fax number short number name ICQ number public number room number mobile subscription address projects department

  9. Multi service oriented Centrex Operator Mgmt Mgmt AXE SAM Mobile Operator Mgmt AXE End user and his organization Security Operator Mgmt ???

  10. SAM versus BCM SAM Employee BCM Distribution Group Group Project MML BGC 4.2 Department Service Extension Pickup Group BGS 8.1 Property Provider AXE

  11. Multi Vendor BCM Mgmt Mgmt AXE SAM End user and his organization Alcatel ??? Centrex Operator

  12. Centrex Operator Billing applet SAM Mgmt Administrator AXE html BCM End user Operator Organization Provisioning and Activation

  13. The Prototype • Based on BCM ideas for usability • Drag & drop everywhere • Good icons • Central database • Used for e-box tele worker application • Uses a plugin model for extending the base framework

  14. The Prototype: plugins html LDAP web SAM Server Telia Tele2 Director SAM Applet Telia Tele2 Director

  15. SAM Key aspects • Service Management is simpler than node management • Service Management requires a user oriented perspective, not node oriented • Operator will be able to use multi vendor solutions • Multi service management might be an opportunity for operators

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