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Perfect Publications

Perfect Publications. The Houstonian: Feel the Roar. Research. The Houstonian has a budget of $90,000 at the beginning of each year. $35K on printing the newspaper $40K on salaries, $5K on supplies, $5K on travel to conferences/seminars $5K is available for anything else . The Issue.

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Perfect Publications

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  1. Perfect Publications The Houstonian: Feel the Roar

  2. Research • The Houstonian has a budget of $90,000 at the beginning of each year. • $35K on printing the newspaper • $40K on salaries, • $5K on supplies, • $5K on travel to conferences/seminars • $5K is available for anything else

  3. The Issue • Students are not reading the paper • Low traffic on The Houstonian Online • Little participation from students

  4. Student Opinions • “They need an event calendar with student activities and weekend events” • “Feature on intermural teams” • “I can never find it” • “They have a website?” • “Since when?”

  5. Strategy • Flood Campus with flyers and The Houstonian Online branded products • AWARENESS IS KEY • USP: The Campus Voice • Defeat the Competition

  6. Rebrand “Feel the Roar” And see the change

  7. Visibility Issues • Beat up and old • Lettering is too small and unexciting • Need more • Ugly color • Needs excitement!

  8. Gibson Freebies

  9. Food for Thought

  10. QR Codes

  11. Houstonian Online QR

  12. Flashmob

  13. Let Me Hear that Roar!

  14. Media Blitz • Flyers • Today @ Sam • Dorothy Roberson’s emails • Twitter- Tweet it up!!

  15. Tweet and Like it!

  16. Revamp that App

  17. Bearkat Alley

  18. Budget • Donations from the Trophy Case and local businesses • Free copies • Word of mouth is FREE • Facebook and Twitter are free

  19. Schedule • Presentations at Freshmen Orientations • Beginning of Fall Semester • Monthly Reminders

  20. Evaluation • We can rebrand and rejuvenate The Houstonian Online • The Houstonian is a unique campus jewel and we want to help you shine! • We want to hear your ROAR! Q & As

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