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Full service Market R esearch Fieldwork Partner

Full service Market R esearch Fieldwork Partner. INTRODUCTION. INTRODUCTION . MISSION. . Delivering Value through Knowledge and Innovation , Customer satisfaction and loyalty to provide Best Return on Investment. VISION. To be the Most Respected and Trusted Marketing Research Network. .

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Full service Market R esearch Fieldwork Partner

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  1. Full service Market Research Fieldwork Partner

  2. INTRODUCTION INTRODUCTION

  3. MISSION . Delivering Value through Knowledge and Innovation , Customer satisfaction and loyalty to provide Best Return on Investment. VISION To be the Most Respected and Trusted Marketing Research Network.

  4. .. Team

  5. AREA OF SPECIALIZATION QUALITATIVE & QUANTITIVE MARKETING RESEARCH FIELD WORK ON LINE INTERVIEWS STATISTICAL ANALYSIS DATA PROCESSING PANNEL RECRUITMENTS DEVICE TESTING MYSTERY SHOPPING ETHNOGRAPHY, TYADS FGD,MINI GROUPS, IDI,F2F

  6. Offerings Qualitative Research Quantitative Research IDI / FGD Tabulation ,Analysis, Charting & PPT Global CATI/CAPI Satisfaction Survey Online Research Service Offerings .

  7. Qualitative Research • Focus Group Discussion. • In-Depth Interviews. • Online Depth interviews & Focus groups. • Extended creativity groups. • Ethnographic Approaches. • Dyad/Triad interviews. • Conflict Groups.  • Mini-Group discussions . • Creative Groups & workshops.  • Bulletin boards. • C Research brings forth a powerful suite of Qualitative Marketing Research services to understand the depth and range of consumer attitude and behavior. • We excel in conducting all types of qualitative researches.

  8. . Quantitative Research • Face to face interviews. • CATI/ CAPI. • CAWI/ SMS based/ PDA based data collection. • Eye Tracking. • Perception Analyzer. • Telephone Interviews. • Case Histories/Diaries.  • CAWI (Computer Aided Web interview).  • Phone to web surveys.  • On-line panels.  • We offer various quantitative Marketing Research methodologies salient to markets and consumers • The results delivered are crisp, focused and clearly actionable.

  9. Online Research • We are the leading online panel provider across South East Asia with proprietary research only panels. With Specialized B2B & Healthcare panels we always ensure that the panelist are highly engaged. • Expertise in the sampling techniques enables our samples to be in line with the National Representative Sample. • Local presence across Asia enables us to target low incidence group effectively and efficiently.

  10. Healthcare Division • Pharmaceutical & Bio technology : We continually execute projects in Oncology, Drug Delivery, Biotechnology, Ophthalmic, and Chronic Diseases to develop timely, strategic market intelligence in the form of quality data. • Medical Device : The medical device studies are done in various specialities like Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection Control Products, General Medical Devices, Hospital Supplies & Products, and Wound Care/Management Products market sectors to develop timely, strategic market intelligence for business development. • Healthcare IT : To be a part of the growth story, C Research already has, and is fast developing capabilities in this niche field. • Hospital Research : We do projects in hospitals at national and international levels. Such as Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain management, Surgery, Thrombosis, Transplantation.

  11. Pre Field Services . Desk Research Pre- Field Services Survey Programming Questionnaire Preparation Recruitment Services

  12. Field Quality Protocols 1.Manpower Planning : Interviewer force is deployed based on the scope of the study and the skill required for the same. 2. Translation: Translation into local language, if required is done by well experienced in house staff. Translations are checked by the senior field executive and the researcher before giving it for DTP. 3.Project Briefing: Research briefs field teams on the project specifications, questionnaire and sampling. Project briefing to field Executives is conducted by the executive.

  13. Field Quality Protocols • 4.Mocks Call sessions: • Extensive mock sessions are carried out individually for every interviewer and would need to pass this test before assigning the project. • 5.Quality Control during field work: • Every interviewer is accompanied for 5% of their work to check the quality of their work. • 100% scrutiny of questionnaires is done to ensure logic checks, completeness etc. • 40% of every interviewer’s work would be randomly selected and would be back checked either in person or through telephone by the supervisors. Only if found satisfactory would they be considered as complete and valid interviews. • 6.Reporting to Client • We provide the client with regular progress reports, throughout the duration of the study, as desired. • A reporting format is designed as per the requirement of the study.

  14. Post Field Quality Protocols 1. Scrutiny • 100% scrutiny of the questionnaires for completion, logic and other project specific checks. • Re-checking of at least 30% of the scrutinized questionnaires by Tabulation supervisors. 2. Coding •Write offs done on 5-10% questionnaires, across centres for all open ended responses. • Detailed code-list developed by researchers. • Coding of open end responses as per the code list developed by the Researcher. • Checking of coding in at least 10% questionnaires by Tabulation Supervisor.

  15. Post Field Quality Protocols 3. Data Entry: • Data entry / punching by dedicated external suppliers • Checking of data cleaning programme written by the analyst. 4. Data Cleaning: • Data cleaning by data cleaners so as to ensure zero logical and punching errors. • Re-checking of the final cleaned data by the supervisor and the analyst. 5. Table Generation/ Data Deliverables: • Tables generated as per researcher’s analysis plan • Thorough checking of all the tables for its bases, weighted figures etc. • In case of complex analysis, thorough checking of output by seniors.

  16. Mystery shopping & Services • A network of " specialized mysterious clients" spread throughout our National Territory and our continuous monitoring allow us to manage complex projects from a logistic point of view and fulfil the goals. • These Research tools are efficient complement to the process of managing the overall quality. • Mystery shoppers receive a detailed briefing for every project. • Additionally mystery shoppers are trained personally or by phone. • Results can be delivered in a detailed chart report with in-depth analysis. • Data can be delivered in all known formats.

  17. Data Collection

  18. Collect quantitative data using all common methodologies • In-home interviewing. • In-office interviewing. • On-street interviewing. • In-store interviewing. • Mystery shopping. • Online surveys. • Analysis of public statistical data. • Market study • Customer satisfaction surveys • B2B interviews.

  19. . Deliver data in a detailed & chart report • Besides common data formats like SPSS or Excel, we are offering a detailed chart reporting for quantitative research projects: • Provide meaningful charts instead of pure data that is hard to be interpreted. • Deliver a chart report in your individual corporate design. • Easily integrate the charts into management presentations. • Necessary measurements and actions can be derived easily.

  20. Quality Deliverance • 100% in house Field team • Having a large on roll team helps in conducting field research in a timely and cost effective manner. • Field Interviewers have minimum 1 years Healthcare research studies experience. • Field Interviewers are selected based on their past therapy area experience. • 100% back check • To ensure quality deliverance, we willingly offer our clients. • 100% digitally audio recorded interviews. • Over sampling is common practice in the majority of our projects.

  21. Management Summary • We are a market research firm for quantitative and qualitative market research located in Mumbai , India. • We are supporting companies in all steps of their market research project from design, data collection to data analysis. • Specially for India, As a fieldwork service provider we are offering first class data collection with our own field of trained mystery shoppers and interviewers and our own online access panel. • For quantitative research we are offering all common methods of data collection: CATI, CAPI, CAWI, paper and pencil. • We are working objectively, customer-focused, goal-oriented and effectively. • Our work is based on reliability, trust, professionalism and a high quality of assessment. • Therefore, all information we receive from our clients remains confidential.

  22. Directors

  23. Centaur Research foot prints in India Chandigarh New Delhi Jaipur Guwahati Ahmedabad Ranchi Nashik Kolkata Mumbai Bhubaneswar Pune Hyderabad Vizag Goa Chennai Bengaluru Cochin Madurai

  24. Thank You • CENTAUR RESEARCH Venus CHSL, Evershine Millennium Paradise, Thakur Village, Kandivali -East, Maharashtra. MUMBAI. Pin 400 101. • INDIA. Tel/Fax: +91-22-2886 8155 Email: info@c-research.in www.c-research.in

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