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Making (good) video for the web

Tom Wilkinson, an Online Media Producer, shares insights on creating effective videos for the web. Learn about the importance of knowing your message and audience, pre-production budgeting, production techniques, sound quality, and post-production editing. Discover valuable resources and opportunities to improve your video-making skills. Join the discussion with Tom and leave your comments, questions, and suggestions.

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Making (good) video for the web

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  1. Making (good) video for the web Tom Wilkinson Online Media Producer

  2. Reading this later? The spoken part of this lecture is below (so don’t worry if you’ve missed anything)

  3. The landscape • 2 billion minutes • A fact of life

  4. Videos are cheap… except in time On average, 1 minute of video takes 7 – 8 hours of work to complete.

  5. So should you make a video?

  6. Some golden rules • Know your message and your audience • The main point of a film is to show, not tell • Make films you would want to see

  7. Pre-production • Budget time • Get permission (not about quality but it’s worth mentioning)

  8. Production • Keep it properly lit • Keep it properly framed • Think about cutaways/b-roll • Sound matters

  9. Production: B-roll

  10. Production: Sound • Sound matters (more?) • Get a good mic, place it well, listen to it

  11. Post-production • Edit: cut, cut, cut • Brand it & format it

  12. Who you can draw on • Online Media Producer : ox.ac.uk/YouTube • OUCSpodcasts.ox.ac.uk / iTunes U • Media production unit (part of OUCS) • Freelancers • Volunteers

  13. How you can build you skills • Find collaborators • Make use of the learning opportunities out there • Tinker

  14. Thanks Comments / questions / suggestions? tom.wilkinson@admin.ox.ac.uk – or – Come and chat

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