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Final Presentation

Final Presentation. Will Lee Tien Le Ashanna Benjamin Mae Larimore Zachary Demarcantonio. Vision.

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Final Presentation

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  1. Final Presentation Will Lee Tien Le Ashanna Benjamin Mae Larimore Zachary Demarcantonio

  2. Vision • As Students For Kids, our vision is to help build awareness of the local YMCA locations. The YMCA helps Philadelphia youth strive to stay healthy and provides them with positive ways to interact with others their age and from the same area communities.

  3. Initial Goals and Objectives • Raise awareness for YMCA • Programs, membership, summer camps • Make donation to local Y • Goal $1500 cash • Sponsor 5k • Minimum 25 participants • Inspire 5 new volunteers • Sports equipment donation • $500 value

  4. Target Market • Temple University Students • Facebook • Temple E-mail • YMCA Employees • Current donor network • YMCA Members • Active Parents • Runners • Predominantly Wilkes Barre Area

  5. Strategy To Achieve Objectives

  6. Image We are a 100% charitable student organization that holds fundraising events in an effort to improve the quality of the lives of children and families in our community.

  7. Key Messages • Health and Fitness of… • Children • College Students • Communities

  8. Our Story • All members of Students for Kids have been involved with their respective local YMCA’s and have a strong connection to the organization and it’s primary goals: the health and wellness of community youth and adults.

  9. Marketing Approach • Social Networking • Twitter • Facebook • NEPA Runner • Wyoming Valley Striders • Active.com • Runsignup.com • Personal

  10. Partners • Sam Williams – Wellness and Youth Sports Director, YMCA Columbia North • Center City Soft Pretzel Co. • “Rev Reg” – Race Director • Phoenix Environmental • All-State • CatieBelardo • Newton Screen

  11. Fundraising Events and Sales

  12. 5K: Team Total 35 Runners

  13. 5K: Finish Times Pink = Women Yellow = Men

  14. 5K: Winners! All three winners found our race online

  15. Alter Hall Tables Soft Pretzel and Cookie Sales

  16. Strategy for Sustainability Playbook

  17. Business Structure Tasks • Organizing 5K • Volunteer Coordinating • Administration • Reporting • Marketing/Communications

  18. Revenue Breakdown

  19. Cost Structure

  20. Competition Competitors Solution Define Target Market Fitness Interest Utilize Charity’s Own Network Expand Target Market Wilkes Barre 5K • Other Groups/Classmates • Philadelphia Non-Profits • Boys and Girls Club America • Boy and Girl Scouts

  21. Obstacles Problems Solutions Tenacity/Solo Objectives Wilkes Barre 5K, Not Philadelphia Division of Tasks/Online Coordination • Unresponsive Charity • Complex Fundraising • Group Member Schedules

  22. Fulfillment of Goals • Raise awareness for YMCA • Contributed to Healthy Kids Day • Increased Facebook Presence: 39 Likes • Peak 1,359 People Reached • Make donation to local Y • Goal $1500 cash; collected total $1,168.93 • Sponsor 5k • Goal 25 participants; Actual 35 Participants • Inspire 5 new volunteers • Sports equipment donation • $500 value; Abandoned goal during project

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