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Jim

Jim. Jim جيم 吉姆 ג ' ים िजम ジム 짐 Джим. BIG Data. What it is. Where it is going. How it could transform your news business. Jim جيم 吉姆 ג ' ים िजम ジム 짐 Джим. The Russian view.

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Jim

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  1. Jim Jimجيم 吉姆 ג 'יםिजम ジム 짐 Джим

  2. BIG Data What it is.Where it is going. How it could transform your news business. Jimجيم 吉姆 ג 'יםिजम ジム 짐 Джим

  3. The Russian view

  4. The power of big dataImpact of age on reading frequency (Romania)

  5. The power of big dataThe old reader myth (UK) • Over last 50 years young readership has fallen by over 60%. • Readership among the over 65’s has fallen by 19%. • People read most when they are youngest and read less as they get older. • The rate of cohort decline is accelerating • From 6% through the seventies’s, to 28% in the naughties. Source: CHISHOLM Analysis UK National Readership Survey, IPSOS

  6. The power of big dataImpact of income on reading frequency (Romania)

  7. The power of big dataImpact of education on reading frequency (Romania)

  8. FACT! Newspapers account for: 57% of web users 0.9% of total pages viewed 1.6% of pages per visitor The power of big dataMonthly online usage USA Source: Comscore

  9. FACT! No statistical evidence that the internet is damaging circulation Country by country, analysis shows positive link Four national, title by title analyses show no link Position confirmed by Reuters Institute study in 7 countries The power of big dataThe internet myth (Global) Macro level Positive correlation Micro level No correlation Sources: Chisholm, UK ABC, UK eABC, Reuters Institute.

  10. The power of big dataBig data big connections (Facebook)

  11. What is data journalismPhillip Meyer 1970! • First published in 1972. • The use by reporters of social science research techniques to increase the depth and accuracy of major stories. • Fully updated, fourth edition. • Using new technology to analyze data and provide more precise information in easier-to-understand forms. http://www.amazon.co.uk/Precision-Journalism-Reporters-Introduction-Science/dp/0742510883/ref=sr_1_1?s=books&ie=UTF8&qid=1370251489&sr=1-1&keywords=precision+journalism

  12. “The application of big data for social change represents a relatively new trend.” The Guardian, 30 May 2013 The Guardian, 1821

  13. What is data journalismCreation and execution http://en.wikipedia.org/wikipedia Marko Lorenz 2010 http://onlinejournalismblog.com Paul Bradshaw 2011

  14. The Digital Advertising LandscapeThe market mess

  15. Big dataBig connections Content Audience Customers Audience

  16. Putting big data to workNews media intelligence hub • Central unit holding all market and library • Share resources: • Prospect databases • Marketing research • Financial research • Story content • Story names • Linkage tools between systems Content Communicators Consumers Financial knowledge

  17. Jim Jimجيم 吉姆 ג 'יםिजम ジム 짐 Джим jim@jimchisholm.net

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