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President’s Report – 2010 AGM. Brent Carey, ABC. Agenda. A big thank you!. A big thank you!. So…what did IABC/Toronto do this year?. So…what did IABC/Toronto do this year?. 1,676 members – highest ever!. Whew!. Uh oh!. So…what did IABC/Toronto do this year?. Student Memberships
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President’s Report – 2010 AGM Brent Carey, ABC
So…what did IABC/Toronto do this year? 1,676 members – highest ever! Whew! Uh oh!
So…what did IABC/Toronto do this year? Student Memberships • Designed a more student-focused presentation for schools • Total of 8 student presentations • Speaker support for Mohawk, Centennial, Loyalist and Durham • 12 student volunteers for Student Relations Committee • Supported IABC’s First International Student Conference • Presented our good work to other chapters at IABC Leadership Institute
So…what did IABC/Toronto do this year? Accreditation • 25 new ABCs, an increase of 27% • 16 “students” registered in the Accreditation College • 17 candidates wrote the exam in Nov/09, 100% passed • 4 candidates wrote the exam in June • We now have 116 ABCs: • 7% of overall Toronto membership • 13% of worldwide ABCs are from IABC/Toronto • Most ABCs of any chapter
So…what did IABC/Toronto do this year? Professional Development • 7 events attended by 410 communicators (60% members, 40% non-members) • Quality of speakers – 80% satisfied • Relevance of content – 83% satisfied • Networking opportunities – 60% satisfied • Venue – 81% satisfied • Overall satisfaction – 76%
So…what did IABC/Toronto do this year? Networking & Special Events • 5 events, 333 attendees (average attendance 66, 70% members) • Survey says: • 80% very satisfied • 73% agreed price right • Met an average of 5 new contacts, 87% planned to follow up • 94% said they would recommend the type of event to a friend
So…what did IABC/Toronto do this year? Communicator of the Year • Three submissions, assessed by panel of five Past Presidents • Rob Devitt, President and CEO, Toronto East General Hospital • COTY event • 59 attendees • 100% ranked satisfaction 8 or higher (82% ranked 10)
So…what did IABC/Toronto do this year? Social media • Twitter: 958 followers and 300 tweets since Sept/09 • Facebook: 721 members • LinkedIn: 252 members
New website New Communicator So…what did IABC/Toronto do this year? Member Communications
So…what did IABC/Toronto do this year? • Marketing & Communications • 11 news releases and media advisories • More than 70 hits
So…what did IABC/Toronto do this year? Marketing & Communications • Two ads placed in HRPA magazine to promote Careerline • Google Ad Words Campaign Launched • More than 175,000 impressions and 200 clicks • IABC/Toronto speaker presented at 2010 PodCamp
So…what did IABC/Toronto do this year? Advertising & Sponsorship • CareerLine surpassed key metrics vs. last year: • Number of ads • Number of advertisers • Revenue • Other advertising revenues of $7,500 • Total sponsorship revenues of $17,000
So…what did IABC/Toronto do this year? Mentorship Program • Matched 38 pairs (vs. 17 last year) • Survey says: • 75% said program met expectations • 90% rated program good, very good or excellent • 77% interested in participating next year • Excellent feedback for enhancing going forward • Major interest in program from other chapters
So…what did IABC/Toronto do this year? OVATION Awards • 156 entries (vs. 130 last year) • Highest ever submissions for Bobbie Resnick Philanthropy Award • 85% of entries submitted on disc (target was 75%) • Established clear criteria and judging standards for all awards • Gala feedback • 93% rated event Excellent or Good (up 25%) • 93% indicated event met or exceeded expectations • 83% rated the presentation of OVATION Awards excellent or good
So…what did IABC/Toronto do this year? 2010 World Conference • 97 volunteers worked more than 36 hours • 280 participated in the dinearound -- managed by 28 volunteer "captains" • Helped direct $2,500 to Evergreen Brickworks • Process guide
So…what did IABC/Toronto do this year? Running a solid operation • Discount Program • Supper Clubs • Special Interest Groups • Professional Independent Communicators (158 members) • WestEnd Group (245 members) • Social Responsibility Committee • Policies
Volunteers This year, 209 chapter members volunteered their time and energy on various committees Survey says: 96% received recognition for their efforts 91% felt expectations were met 93% rated their experience as good, very good or excellent 97% felt communication was very good or excellent 91% said leader was considerate of their time 91 % said their volunteer experience enabled them to expand their network None of it possible without you
Challenges • For the third straight year, the percentage of members attending events has decreased • CareerLine is improving, we still are not at the levels once enjoyed • Advertising revenue continues to decrease • Focus and prioritization
Our three-year strategy Ensure the “quality” of each member’s ongoing IABC/Toronto experience Improve Retention & Grow Membership b) Run a Solid Operation(that will thrive in the future) a) Know & Respondto Member Needs