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Apollo

Apollo. Real Name: Joel Edwards Age: 21 Joel is a young black male from London. He was discovered through his YouTube videos which featured him singing covers of well known songs. Immediately being signed

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Apollo

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  1. Apollo

  2. Real Name: Joel Edwards • Age: 21 Joel is a young black male from London. He was discovered through his YouTube videos which featured him singing covers of well known songs. Immediately being signed by a major label, he dropped out of university where he was studying classics in order to become a full-time musician. His stage name “Apollo” originates from Greek mythology, the God of music and poetry.

  3. STYLE • Being from Camden, Apollo is fashion-conscious and these musicians/personalities inspire his own style: • TINIE TEMPAH • LABRINTH • REGGIE YATES

  4. TARGET AUDIENCE • Apollo’s target audience are: • Teenagers (mainly girls) • Young adults (mixture of boys and girls) • These are close to his own age and so • will find him relatable. • Those who are fashion-aware • Will be attracted to Apollo because of his • interest in fashion trends. • Those connected to popular social networking sites • Apollo uses these, he is easily reachable • and is more involved with his fans. • Those currently in education • He was in their situation, understanding • what students are going through. He • can encourage them to stick through.

  5. Strengths: • Young • Stylish • Easily accessible • Relatable • Signed to a major label • Weaknesses: • Similar to other artists • New so small fan base

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