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A look inside…

A look inside…. GE’s intranet redesign Sangita Malhotra Manager, Corporate Communications GE. insideGE - Yesterday. Bigger than the Boston Globe Potential audience >500,000 550,000 pgs/day, peaking at 70,000/hr 125,000 visitors/day, peaking at 200,000. Where insideGE shined

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A look inside…

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  1. A look inside… GE’s intranet redesign Sangita MalhotraManager, Corporate Communications GE

  2. insideGE - Yesterday • Bigger than the Boston Globe • Potential audience >500,000 • 550,000 pgs/day, peaking at 70,000/hr • 125,000 visitors/day, peaking at 200,000 • Where insideGE shined • Portal technology: target, customize • Functionality • Content management • Biggest challenges • Usability and design • Story-telling • Distributed ownership

  3. insideGE - Challenges • Usability & Design • A “sea of blue boxes” • No visual or editorial prioritization of content • Difficult to find relevant information or tools • Technology & Maintenance • More than 100 sites/portals • More than 3,000 portlets in use • 115 custom portlets, 25 different portlet types • Content • Distributed ownership; platform is centralized, but communications is not • Hundreds of content contributors, but no coordinated story-telling effort Updated in May Updated in March Updated in June

  4. A new approach

  5. Simpler, sleeker, smarter • Research methodology • Quantitative employee survey: 10,000 responses • Stakeholder surveys and interviews • External benchmarking: Google, Microsoft, etc. • Secondary research • Focus areas • 1) Design • Simplify navigation • Streamline layout (no more blue boxes) • 2) Technology • Improve targeting to increase relevance • Consolidate where possible • 3) Content • Unbiased, uncensored news • Strategic story-telling

  6. Listening pays-off Global Roll-Out: March-June 2009

  7. Moving from awareness to a dialogue with employees

  8. Fostering a two-way conversation • Commenting & Rating: • Dialogue is hot and heavy • Employees are open and honest • Insight into what is and what is not interesting • Employees “police” comments

  9. Personal storytelling

  10. Integrated news • One-stop news • Fully-customizable RSS Newsreader • Integration with Newsclips • Immediate access to your newsletters • View internal news from other businesses in one-click

  11. Subscription-based calendars

  12. Gateway into the businesses

  13. Personalization

  14. Easy access to people

  15. Seamless video experience

  16. 360 degree roll-out • Promotions • Online imagery for insideGE and newsletters • e-postcards • Posters • Desk-drops • Mouse pads • Education & Training - Employees • Online & printable tutorial • Open and Anonymous feedback • Education & Training - Communicators • Conference calls • Editorial and technology guidelines • Content management system • Calendar tutorial • Checklist

  17. Thank You!Questions?!?

  18. Screenshots

  19. HR & Benefits

  20. Careers

  21. Tools & Resources

  22. Our Company

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