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Guild of Press Publishers: strategic goals and target areas, 2002-2004

GIPP Board Meeting dedicated to the Moscow visit of Mr.Donald Kummerfeld, FIPP President Moscow , July 1 , 2003. Guild of Press Publishers: strategic goals and target areas, 2002-2004. Special Board Meeting on the ocasion of visit of Mr. Donald Kummerfeld, President, FIPP

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Guild of Press Publishers: strategic goals and target areas, 2002-2004

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  1. GIPP Board Meetingdedicated to the Moscow visit of Mr.Donald Kummerfeld, FIPP President Moscow, July 1, 2003

  2. Guild of Press Publishers: strategic goals and target areas,2002-2004 Special Board Meeting on the ocasion of visit of Mr. Donald Kummerfeld, President, FIPP Moscow, July 1st, 2003

  3. From GIPP’s strategy: (…) To enable publishers operate as competitive business: economically independent, professionally managed and attractive for investors. (…) A united trade publishers’ association should become a key player in reforming the industry.

  4. World Magazine Industry Challenges(according to Don Kummerfeld): • Tough competition with other media to retain loyal customers • Distribution problems: delivery inefficiency, unequal access to sales outlets, subscription problems, ‘distribution revolution’… • Advertising: tough competition with other media • Balanced revenue breakdown (single copy sales, subscription, advertising, internet) • Training (strong need for a new wave of media managers) • Technology Revolution • Collective efforts of media players

  5. Russian Publishing Industry Challenges (according to GIPP): • Transparency of major industry’s data (statistics, employment, etc.) • Training options for top / middle managers and editors. • Substantial improvement of advertising performance (ad effectiveness study, etc.) and distribition system - wholesale, retail, subscription. • Substantial improvement of business regulation and legistation (advertising, customs, tax, labour, corporate) • Technological modernization inside the industry (printing & mailroom, hi-tech solutions for newsrooms, etc.) • Collective efforts (integration of different associations, professional management, move to self-regulation)

  6. Proposed Areas for GIPP - FIPPbusiness co-operations and dialogue

  7. Area 1: Market Transparency • Launch, manage and market reliable industry data base • Technical assistance in launch of trade directories and surveys, both online and offline • Circulation monitoring • Practical assistance in re-launch of a National ABC • Advertising monitoring & Readership measurements • (work together with TNS)

  8. Area 2: Regulation and Legislation • Revision of the government’s policy of press support • Need to examine relevant practices in other markets • Improve state regulatuion of advertising practices • Need professional consultancy regarding lobbying techniques and procedures • Revision of the current customs & tax regulation with regard to printing services and paper supplies • Improve current regulation of relationship betweenmedia owners, editors and managers

  9. Area 3: Encourage turn to self-regulation • Revise mission, role and status of trade association(s).(Turn several weak associations into one strong industry organization). • Increase professionalism of executive staff and board members (professional orientation and training on strategic, legal, financial and accounting aspects of NGO activities, dbase management, lobbying techniques and practices, event management, budgeting, etc.). • Elaborate optimal self-regulation model for Russian media industry.

  10. Area 4: Education and training • Create new resources for managerial training: • New training programs • New training books and supporting stuff • Training of trainers (teachers) • Seminars and conferences in Moscow \ St.Peterburg • Special discounts for Russian publishers attending FIPP events (till 2005) • Selected FIPP web-resources in Russian

  11. Area 5: Advertising / Readership • Launch a ‘FRESH LOOK AT PRINT’ project specifically tailored to Russian market (Ad Effectiveness study) • Use other countries’ experience in conducting research projects on measuring advertising efficiency (in comparison with ad efficiency in other media) • Use FIPP knowledge base to encourage professional B2B magazine publishing in Russia

  12. Area 6: Build-up Strong Industry Association • Continuous co-operation between GIPP and FIPP in the above mentioned areas • Association management training • …

  13. Заседание ПравленияГИППпо случаю приезда в Москву г-на Дональда Каммерфельда,Президента FIPPМосква, 1 июля 2003 года

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