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Maximizing Social Web for Organizational Effectiveness

Learn to use blogs, Twitter, and social networks effectively in organizations. Identify barriers, strategies for success, and measure impact. Make a business case for utilizing the Social Web.

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Maximizing Social Web for Organizational Effectiveness

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  1. http://www.ukoln.ac.uk/cultural-heritage/events/ili-2010-workshop/http://www.ukoln.ac.uk/cultural-heritage/events/ili-2010-workshop/ Effective Use of the Social Web in Organisations:Introduction Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised. Brian Kelly & Ann Chapman UKOLN University of Bath Bath, UK Resources bookmarked using ‘ili2010-workshop' tag UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

  2. Contents Introduction Introduction • About the Workshop Facilitators • About the Workshop • About You [exercise] Case Studies: Use of Blogs Beyond Blogs – What Can twitter Offer? Reasons For a Library Blog or Twitter Account Beyond Blogs: Social Networks What are the Barriers? Addressing the Barriers Making a Business Case Conclusions

  3. About The Workshop Facilitators Introduction Brian Kelly: • UK Web Focus: a national advisory post • Long-standing Web evangelist • Author of the UK Web Focus blog, contributor to other blogs & active Twitterer Ann Chapman: • Research Officer in UKOLN’s Community and Outreach Team • Main contributor to and commissioner for UKOLN’s Cultural Heritage blog • Running Social Web training course for MLA

  4. About The Workshop Introduction By the end of the workshop you should: • Be aware of key blogging concepts and tool • Have learnt about ways in which blogs can be used within a library environment • Have learnt about the potential role of Twitter and social networks • Have identified potential barriers to the deployment of blogs within an institution • Have discussed strategies for overcoming barriers • Have learnt about tools and techniques for measuring a blog’s impact and success. • Have had the opportunity to make a business case for use of the Social Web

  5. About You • Where do you work? • What do you do? • What is your interest in this workshop? • What specific issues would you like to see addressed?

  6. Draft Programme

  7. Questions Any questions or comments?

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