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Explore the transformation of newspaper design from typography in the Baroque era to modern technology, reflecting societal changes and innovations. Learn how newspaper design has evolved across different regions and eras, shaping the way news is presented to readers.
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Short History of NEWSPAPER DESIGN Henrik Hargitai hargitai@emc.elte.hu
“The market wraps fish in paper. We wrap news in paper. The content s what counts, not the wrapper” (Bernard Kilgore, editor of Wall Street Journal)
1620-30: Baroque Book typography. • Amsterdam: Pure typography
1630-1665: illustrated / typographical • Drop caps, all caps
1665-1720 two columns, pure typography, London Gazette (50+ years no change) First daily 1702. Newspaper typogr. born
1720-1780: Nameplate symbolism. (postman, coat of arms). Mixed typefaces. East: still small
1780-1805: W: pure, 4 col. UK, US: ad front page. Eu: last page / inserted ads.
1780-1805 East: decorated nameplates, A5/1 col. • Old long s disappears
Magyar Hírmondó 1780 / Times 1785 • Size matters • Similar design
Austro-Hungarian Monarchy 1805 • Wien and Pest • Similar design, difrnt symbols
Nameplate coat of arms • 1785:West to East
Pure typography • 2 cols • 1810-20
Letter fashion • New Bold title letters
German is the international newspaper language (German citizens from Buda-Pest to St Petersburg)
Brand design is not born yet • Titling fonts change across the world • Bold and decorated • 1832-47
Egyptian and grotesque is in fashion • MAGYAR HIRLAP: long lasting design
Gothic (Blackletter, Fraktur) is changed to Sans Serif in Vienna during the 1848 revolution (only nameplate) • French sideboxes
1848 • Size still matters • Reflects commerce and develop-ment
Pressburg (Bratislava / Pozsony) • French Style • Supplement
The readership • Times • Pesther Tageblatt • 1840s • The designer?
Feuilleton everywhere1880 • Printer • Editor
Articles get titles • 1900 • Vertical-only layout • Hungary: banner
More titles • Horizontal elements, modular style • 2-col. Title: only section title • 1914
1919 • Back to vertical • More titles • Exterieur comes first
1925 • Photos! • 1,2,3 col. Articles • Thick horizontal lines • Various titling fonts and alignments (Chelt italic, sans serif, condensed, stepped)
1935 • No more one-col vertical layout • L shaped and modular layout mixed • Summary index section
1930-40: „compact” papers • 1940: Large font size banned
Pattern in Hungary: • One-col. editorial • One story front page • Tabloid style
New daily 1968 • French style boxes • Old sans serif title • Gill Sans titles (1930s)
Leading daily • Moon Landing • Editorial!
Short History of NEWSPAPER DESIGN PART 2. CHANGING THE ALPHABET
Turkey, 1928: Atatürk’s reform: changing the alphabet • Old: Ottoman - arabic • New: Latin • Consequences?
New letters from swedish (ö), alban (ç), romanian (ş), german (ü). Use of q, w, x forbidden (kurd uses it) • 1928: teaching only latin • Closed past • Political decision: absolute reforms • Ottoman is linked to Islam (letters of the Holy Quran) • Link to Western culture • 100% analfabetism • Necessary???
Soviet Union: • 1928: Arabic to Latin • 1938 (Stalin): Latin to ciryllic (some difrnce) • 1990+: Ciryllic to Latin (some difrn) • Frontline of civilizations (cultures)
Turkmenistan • Türkmenbasi 1993 (Net forbidden) • Ш = $ , ¢ • Щ = $$ • Ë = ¥O, • Ж = £ • 1995: change to normal letters • Computer, TV comes first
Serbia: biscriptural • You choose • Official: ciryllic • Alphabet choice: additional meaning