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Short History of NEWSPAPER DESIGN

Short History of NEWSPAPER DESIGN. Henrik Hargitai hargitai@emc.elte.hu. “The market wraps fish in paper. We wrap news in paper. The content s what counts, not the wrapper” (Bernard Kilgore, editor of Wall Street Journal). 1620-30: Baroque Book typography. Amsterdam: Pure typography.

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Short History of NEWSPAPER DESIGN

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  1. Short History of NEWSPAPER DESIGN Henrik Hargitai hargitai@emc.elte.hu

  2. “The market wraps fish in paper. We wrap news in paper. The content s what counts, not the wrapper” (Bernard Kilgore, editor of Wall Street Journal)

  3. 1620-30: Baroque Book typography. • Amsterdam: Pure typography

  4. 1630-1665: illustrated / typographical • Drop caps, all caps

  5. 1640: Book inner starting page = Newspaper front page

  6. 1665-1720 two columns, pure typography, London Gazette (50+ years no change) First daily 1702. Newspaper typogr. born

  7. 1720-1780: Nameplate symbolism. (postman, coat of arms). Mixed typefaces. East: still small

  8. 1780-1805: W: pure, 4 col. UK, US: ad front page. Eu: last page / inserted ads.

  9. 1780-1805 East: decorated nameplates, A5/1 col. • Old long s disappears

  10. Magyar Hírmondó 1780 / Times 1785 • Size matters • Similar design

  11. Austro-Hungarian Monarchy 1805 • Wien and Pest • Similar design, difrnt symbols

  12. 1785:West to East

  13. Nameplate coat of arms • 1785:West to East

  14. One year of the Gazette de Liege 1792

  15. Pure typography • 2 cols • 1810-20

  16. Letter fashion • New Bold title letters

  17. German is the international newspaper language (German citizens from Buda-Pest to St Petersburg)

  18. Brand design is not born yet • Titling fonts change across the world • Bold and decorated • 1832-47

  19. Egyptian and grotesque is in fashion • MAGYAR HIRLAP: long lasting design

  20. Newspaper design is universal (1844-48)

  21. Gothic (Blackletter, Fraktur) is changed to Sans Serif in Vienna during the 1848 revolution (only nameplate) • French sideboxes

  22. 1848 • Size still matters • Reflects commerce and develop-ment

  23. Pressburg (Bratislava / Pozsony) • French Style • Supplement

  24. The readership • Times • Pesther Tageblatt • 1840s • The designer?

  25. Feuilleton everywhere1880 • Printer • Editor

  26. Articles get titles • 1900 • Vertical-only layout • Hungary: banner

  27. More titles • Horizontal elements, modular style • 2-col. Title: only section title • 1914

  28. 1919 • Back to vertical • More titles • Exterieur comes first

  29. 1925 • Photos! • 1,2,3 col. Articles • Thick horizontal lines • Various titling fonts and alignments (Chelt italic, sans serif, condensed, stepped)

  30. 1935 • No more one-col vertical layout • L shaped and modular layout mixed • Summary index section

  31. 1930-40: „compact” papers • 1940: Large font size banned

  32. Pattern in Hungary: • One-col. editorial • One story front page • Tabloid style

  33. 1945/64: Bodoni rules, no photos and today...

  34. New daily 1968 • French style boxes • Old sans serif title • Gill Sans titles (1930s)

  35. Leading daily • Moon Landing • Editorial!

  36. Short History of NEWSPAPER DESIGN PART 2. CHANGING THE ALPHABET

  37. Turkey, 1928: Atatürk’s reform: changing the alphabet • Old: Ottoman - arabic • New: Latin • Consequences?

  38. New letters from swedish (ö), alban (ç), romanian (ş), german (ü). Use of q, w, x forbidden (kurd uses it) • 1928: teaching only latin • Closed past • Political decision: absolute reforms • Ottoman is linked to Islam (letters of the Holy Quran) • Link to Western culture • 100% analfabetism • Necessary???

  39. Soviet Union: • 1928: Arabic to Latin • 1938 (Stalin): Latin to ciryllic (some difrnce) • 1990+: Ciryllic to Latin (some difrn) • Frontline of civilizations (cultures)

  40. From Fractur to Antiqua (1941..42)

  41. Turkmenistan • Türkmenbasi 1993 (Net forbidden) • Ш = $ , ¢ • Щ = $$ • Ë = ¥O, • Ж = £ • 1995: change to normal letters • Computer, TV comes first

  42. Serbia: biscriptural • You choose • Official: ciryllic • Alphabet choice: additional meaning

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