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Thoughts on the Internet, Social Media and Mobile Communications. Cathy H. Conlon, Vice President, Strategic Development Joseph Vicari, Vice President, Business Strategy & Development. February 17, 2011. What is a “ Twitterolution”?. A revolution instigated, orchestrated and subsequently
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Thoughts on the Internet, Social Media and Mobile Communications Cathy H. Conlon, Vice President, Strategic Development Joseph Vicari, Vice President, Business Strategy & Development February 17, 2011
What is a “Twitterolution”? A revolution instigated, orchestrated and subsequently propagated and promoted by Twitter
How Much Money is Generation Y expected to inherit? $17.8 Trillion
The State of the Internet • Total number of Internet users worldwide is 1.97 billion • Web 2.0 • The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and socialnetworking • Broadband is common • Over 95% of active Internet users in the US haveBroadband access (25% of general population) • Social media is now mainstream • 72% of Internet users are on at least one social network – which translates into almost 1 billion users • Mobile access is the future
Speed of Adoption 38 13 4 3 2
Top Website by Number of Visitors • Facebook • Google • YouTube Table shows websites for the industry 'All Categories', ranked by Visits for the week ending 01/22/2011.
Social Media • Social Networks • Facebook, LinkedIn • Blogs • HuffingtonPost, Mashable • Micro-blogs • Twitter, Stocktwits • Video Sharing • YouTube • Photo Sharing • Flickr • Wikis • Wikipedia, Wikiinvest • Opinions • Yelp • Social Bookmark • StumbleUpon • Social Bookmark • Digg • Other • Groupon
And Social Media Influences Purchasing Behavior According to a recent survey: • Facebook and Twitter are having a growing influence on Americans' consumption decisions • 41% said they use Facebook as a way to gain information about companies and their products • Facebook's "like" feature - but 32% said they pay attention to their friends' opinions of companies and brands. • Some 53% of respondents said they have "tweeted" recommendations of products and companies, 48% put their money where their tweets were and bought the products themselves
And That Includes Investment Decisions • In the US financial websites, blogs and friends on social networks were found to be the top influences on individual investors, especially among so-called Generation Y investors. • Those under age 40 more heavily influenced by family, friends and work colleagues than are older investors. (Source: Harris interactive 2010)
Companies are Using Social Media for Marketing • The potential for reaching millions of users draws businesses to social media • Professional Networking • Share Corporate Photos and Images • Connect with customers • Monitor • Sharing Company Presentations • Sharing links to interesting company content • Increase/amplify the distribution of news content • Allow the C-suite to connect with customers/investors
And Others are Using it for Investor Relations Slideshare Facebook IR page Twitter
New Ground in Social Media and IR • On February 15th, Dell reported its Q4 2011financial results but used the power of social media to broadcast the message to a much larger audience • Dell harnessed the StockTwitsfinancial network to take the company’s message far beyond socialmedia boundaries • Dell’s two-hour social media campaign also leveraged an popular social media services, including Twitter, YouTube, SlideShare, and its own investor relations blog • According to Dell’s own internal statistics, the social media campaign generated 1,169 posts mentioning the company’s financial results compared to 111 posts in the prior quarter • The potential audience for those posts was over 3 million versus 250,000 in the last quarter
Mobile Devices • Today’s mobile phones are yesterday’s supercomputers • Today’s devices have same computing power as computers in 1997. A typical mobile device is 1000x faster than the Apollo 13 computer • The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about one hundred thousand times smaller than the one at MIT in 1965 • 93% of American adults own a cell phone • According to Mobility Trends – there are 250MM smart phones • The average American teens sends over 2,200 text messages per month • The mobile device will be the primary connection tool to the Internet in 2020 • A convergence is occurring between the positional capabilities (GPS) of mobile devices and social media services such as Yelp (restaurants in your area)
Broadridge eCommunicationStatistics Virtual Shareholder Meeting A sample list of meetings and replays available at www.virtualshareholdermeeting.com Shareholder Forum Data through 2/11/11
Conclusion • So what does “Twitterolution” and Generation Y’s inheritance have to do with any of this? • They are the future stockholders of Corporate America • They are the future clients of Brokers • Organizations will need to evolve to communicate with them in the channels in which they want to receive information • Traditional channels will likely be ineffective • Questions?