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42.541 Current Issues in Business Information Systems e-Business Architecture: Strategy and Design

42.541 Current Issues in Business Information Systems e-Business Architecture: Strategy and Design. e-Commerce and e-Business Lecture 2  Dr Gerald Grant. Framework for Managing in the Marketspace (Rayport and Sviokla, 1994). Content What is being delivered news, music, etc. Context

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42.541 Current Issues in Business Information Systems e-Business Architecture: Strategy and Design

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  1. 42.541 Current Issues in Business Information Systemse-Business Architecture: Strategy and Design e-Commerce and e-Business Lecture 2 Dr Gerald Grant

  2. Framework for Managing in the Marketspace (Rayport and Sviokla, 1994) • Content • What is being delivered • news, music, etc. • Context • The channel or portal through which it is delivered • AOL, CNN.com, MP3.com, etc. • Infrastructure • The infrastructure used • Internet, Cellular network, cable, etc. Dr Gerald Grant

  3. Framework for Managing in the Marketspace (Rayport and Sviokla, 1994) • Group activity • Identify product or service offering that can be transformed from the marketplace to the marketspace • Referring to the model presented by Rayport and Sviokla, discuss how the product or service delivery would be transformed. (in terms of content, context, and infrastructure). Dr Gerald Grant

  4. e-Business Trends (Kalakota and Robinson, 2001) • Customer Trends • Faster service • Self-service • More product choices • Integrated solutions Dr Gerald Grant

  5. e-Business Trends(Kalakota and Robinson, 2001) • e-Service • Integrated sales and service • Seamless support • Flexible fulfillment and convenient service delivery • Increased process visibility Dr Gerald Grant

  6. e-Business Trends(Kalakota and Robinson, 2001) • Organizational • Outsourcing • Contract manufacturing • Virtual distribution Dr Gerald Grant

  7. e-Business Trends(Kalakota and Robinson, 2001) • Employee • Hiring the best and brightest • Keeping talented employees Dr Gerald Grant

  8. e-Business Trends(Kalakota and Robinson, 2001) • Enterprise technology • Integrated enterprise applications • Multichannel integration • Middleware Dr Gerald Grant

  9. e-Business Trends(Kalakota and Robinson, 2001) • General technology • Wireless web applications • Handheld computing and information appliances • Infrastructure convergence • Application service providers Dr Gerald Grant

  10. e-Business Trends(Kalakota and Robinson, 2001) • Common elements of the trends • Convenience • Effectiveness • Efficiency • Integration Dr Gerald Grant

  11. e-Business Patterns(Kalakota and Robinson, 2001) • The e-Channel Pattern • Transaction enhancement • information provision - e.g. Home Depot DIY info • e-Channel compression • reduce redundant steps e.g. airline reservation • Online trading - e.g. E*Trade • e-Channel innovation • creating new channels to serve customers e.g. E-Stamp, ePoste.ca Dr Gerald Grant

  12. e-Business Patterns(Kalakota and Robinson, 2001) • The Click-and-Brick Pattern • Leveraging “Brick and Mortar” capabilities on the Internet • e.g, Walmart.com, Canadian Tire, Chapters.ca • Leveraging online capabilities to enhance Brick and Mortar channels • Amazon.com & Toys “R” Us • Webvan Dr Gerald Grant

  13. e-Business Patterns(Kalakota and Robinson, 2001) • The e-Portal Pattern • Intermediary offering an aggregated set of services • Superportals • Yahoo, MSN, Amazon.com, etc. • Auction Portals • eBay, uBid, etc. • Megatransaction portals • Travelocity, Expedia Dr Gerald Grant

  14. e-Business Patterns • Top ten portals (November 2000) Source: MediaMetrix http://www.mediametrix.com (millions of unique visitors) 1 AOL Network* - Proprietary & WWW 62,992 2 Yahoo!* 55,138 3 Microsoft Sites* 53,692 4 Excite Network* 30,025 5 Lycos* 29,610 6 Walt Disney Internet Group* 22,898 7 About The Human Internet* 22,281 8 Time Warner Online* 19,993 9 AltaVista Network* 19,740 10 CNET Networks Digital* 19,497 Dr Gerald Grant

  15. e-Business Patterns(Kalakota and Robinson, 2001) • The e-Market Maker Pattern • Exchanges • Virtual Distributors • VerticalNet, hsupply.com • Lead generation • PhotonicsOnline • Catalog aggregators • PlasticsNet • Auctions • Reverse Auctions • FreeMarkets Dr Gerald Grant

  16. e-Business Patterns(Kalakota and Robinson, 2001) • The Pure-E “Digital Products” Pattern • Digital goods deilivered and consumed electronically. • Music, video, news, etc. • e.g. MP3.com Dr Gerald Grant

  17. Dimensions of Navigational Advantage (Evvans & Wurster, 1999) • Reach • How many customers business can connect with and how many products it can offer the customer. • AOL • Richness • The depth and detail of information that can be given to, and or collected from, the customer • I-800-flowers • Affiliation • Serving the interest of the consumer • e.g. CarPoint Dr Gerald Grant

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