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Tyler Lamberts Ashley Price Matt Vosburg

Tyler Lamberts Ashley Price Matt Vosburg. Retailer Profile. Presentation Topics. Retailer Background Rouge Nation “Welcome to Rogue Ales” Video SWOT Analysis Closing . History of the Rogue Brewery. 1988 – Rogue Ales Founded 1988 – 1 st brew pub opened in Ashland, OR

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Tyler Lamberts Ashley Price Matt Vosburg

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  1. Tyler Lamberts Ashley Price Matt Vosburg Retailer Profile

  2. Presentation Topics • Retailer Background • Rouge Nation • “Welcome to Rogue Ales” Video • SWOT Analysis • Closing

  3. History of the Rogue Brewery • 1988 – Rogue Ales Founded • 1988 – 1st brew pub opened in Ashland, OR • 1989 – 2nd brew pub opened in Newport, OR • 1997 – Ashland closed, destroyed by flood

  4. History of the Brew Master John “More Hops” Maier • May 18th, 1989 – he brewed his 1st batch of Rogue Ales • November 14th, 2006 – he brewed the 10,000th batch of Rogue Ales

  5. Where is the Rogue Brewery? • Located underneath the South end of the Yaquina Bay Bridge in Newport, Oregon

  6. The Rogue Brews • Variety of brews • Dead Guy Ale • Yellow Snow • Seasonal brews • Santa’s Private Reserve • Single-batch brews • 15th Anniversary Series

  7. Rogue Brewery Awards • World Beer Championships, World Beer Cup, Great American Brew Festival (1989-2006) • Gold Medal at the 11th Annual Beverage Packaging Design (2005) for Morimoto Imperial Pilsner

  8. Rogue Brewery Pub Locations • Newport:Rogue Ales Public HouseBrewer’s on the BayRogue House of Bed & Beer • Portland:Rogue Ales Public HouseRogue Spirits Distillery • Rogue Ales Eugene City Brewery • Rouge Astoria • Issaquah Brewery (near Seattle) • Rouge Ales Public House, San Francisco

  9. Rogue Nation Foundation • Established in 1989 • Supports charities in their community • Examples: American Red Cross, Human Societies, Zoos, and more

  10. Rogue Nation: Beyond Charity • Magnum Opus: provides the progression and justification of a voluntary micro-association (Rogue Nation). • History of nation establishment. Includes the election of Brewer the labrador as President.

  11. RogueNation • Revolution: against the large companies like Budweiser and Miller. • Emphasize local distribution and hundreds of small breweries rather than three large companies. • Preservatives and refrigerated trucks created mass market behemoth.

  12. Rogue Nation • Beer Manifesto: Sixteen guiding principles. • Large scale brewers have ruined beer. • Beer is a superior beverage. • Those that produce beer for sale too often hold their profits in greater regard than their product. • Articles 13 and 16 explain change to mass market and need for small brewers.

  13. Guerilla Brewer’s Association • 30 points they agree to and pledge by: • 28) Restore elements of beer culture lost in the time of mega-brew domination. • 29) Recognize that if we exceed our reach, we will reduce our strength. • 30) Advance an agenda of diversity, creativity and choice in the market place.

  14. Rogue Nation Citizenship • Ballot of voting points. • Mail-in application of citizenship. • http://www.rogue.com/nation/citizenship.html • Welcome to Rogue Nation

  15. Sales • No Preservatives • Variety • Local Community • Merchandise

  16. Strengths • Quality of products • Unique blend of flavors, Variety of brews • Distribution • Customer loyalty • Community Involvement

  17. Weaknesses • Small size, sales force made up of 5 people • Not all beers are in 6 packs • Price • High Calories

  18. Opportunities • Expand variety of beers available in 6 packs • Open new breweries/restaurants • Offer even more rogue paraphernalia • Rogue Stuff • Bring back popular single batch beers

  19. Threats • Northwest microbrewers • Other local breweries like McMenamins • Becoming to big

  20. Conclusion • Rogue has been around for almost 30 years • Rogue has its own community • Website • Unique locations

  21. Works Cited Clarke, Jim. “The Rogue Nation of Ales”. Star Chefs Online. Aug 2004. 17 April 2007. <http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>. Gallagher, Scott (Marketing Director for Rogue). Phone Interview. 17 April 2007. Rogue. 16 April 2007. <http://www.rogue.com>. StarBrewers. 21 April 2007.<http://www.starchefs.com/features/star_brewers/html/rogue_ale.shtml>.

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