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Future Challenges and Responsibilities for the Norwegian Business Community in Brazil. Can research play a role

Future Challenges and Responsibilities for the Norwegian Business Community in Brazil. Can research play a role ? Harald Martinsen. Some facts about BNCC:. More than 80 members, Brazilian and Norwegian Most major Norwegian companies operating in Brazil

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Future Challenges and Responsibilities for the Norwegian Business Community in Brazil. Can research play a role

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  1. FutureChallenges and Responsibilities for theNorwegian Business Community in Brazil.Canresearch play a role?Harald Martinsen

  2. Some facts about BNCC: More than 80 members, Brazilian and Norwegian Most major Norwegian companies operating in Brazil Brazilian professionals in Norway Brazilian companies serving Norway in Brazil • Established 2002 • Independent, non-profit organization • 2 sister organizations in Brazil • Close cooperation with Brazilian Embassy • Work closely with NHO, Innovation Norway, UiO, INTSOK and others.

  3. Business Seminars

  4. BNCC objective • Strengthen Commercial Relationsbetween Brazil and Norway

  5. Profiling BNCC and Brazil NORSHIPPING 2011

  6. Active participation in the official Reference Group for development of Brazil Strategy

  7. Responsibilities & Challenges Establishing new standards...

  8. First...a little introduction to geography...

  9. Norway and Brazil will develop a strategic partnership in areas where each country has strengths and expertise to offer the other, and where cooperation will result in mutual enrichment and economic growth and development in both countries. Our cooperation should be long-term and knowledge-based and take full account of social, environmental and economic sustainability. Norway and Brazil will contribute jointly to the resolution of global challenges through close cooperation on international issues. Norwegian strategy for the cooperation with Brazil: The Vision

  10. Responsibilities & Challenges • Represent country and corporate values • Respect all local regulations and legislation • Bring technology and competence • (Corporate) Social Responsibility • Business culture (understanding) • Small vs Big • Federal Republic and the consequences • Political system • Corruption

  11. Social Responsibility • Remember..... • Brazil’s moden economy is only 17 years old... • Brazil’s strong economic status is even newer... • Therefore.... • Infrastructure is often insufficient • Huge variations in economic capacity between various states and municipalities.. • Social development is often lagging behind.... • Consequences... • Its expected from the companies to show social responsibility.. • Its adviceable to work closely with local authorities.. • Memory.... • Its quite similar to how it used to be in Norway (ensidige industristeder) • Examples of successful projects • Dream Learn Work • Norway Cup

  12. Norway Cup Brazilian soccer teams participate in Norway Cup with the support of Hydro Bola praFrente, EducaçãopraGente • Use of the sport to improve the performance of local students. • Educational prize to the best students of Barcarena. • Alunorte Rain Forest soccer team. • Lectures and works about Environment, Social Behavior and Health, involving 2.500 teenagers from 18 local schools. • Large annual soccer tournament • Kids are encouraged to attend school and if they do, they are eligible for the soccer teams going to the Norway cup. • Every year since 2001 the team has participated in Norway Cup, the girls team participated for the first time in 2008.

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  14. Strategic approach • Why is Brazil important to us..?? • How can we contribute..? • Product/service development • Market/customer research • Adaptation to local conditions

  15. How can Research help..?Three dimensions from a business perspective... • General research cooperation as of overall cooperation • Research to support strategic business approach • O&G, Aquaculture, Power etc. • Local size and presence require local research support • Statoil • Hydro

  16. BNCC WEBSITE www.brazilchamber.no • RecentEvents and News • Statutes and Vision • Board members • Memberscontacte-mails • Regularreports from DNBNOR and Brazilian Embassy • Sponsors • Membershipapplication form • Usefuladdresses

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