Recruiting of the Millennials

1. Recruiting of the Millennials By NCC(SS) Chris Wilhoite NRD Michigan

2. Who are Millennials (aka Generation Y? Generations are defined not by a formal process, but rather by demographers, the press and media, popular culture, market researchers, and by members of the generation themselves. Years from 1978-2000, which equals about 76 million people

3. What are people saying about Millennials?

4. Family and Friends Very focused on family More �family and friends� focused and less �work-centered� focused They tend to interact in large sociable networks (usually technology based) Rely on peers for decision making; more likely to believe information that comes from those they know and trust

5. Family and Friends (continued) More in common with Baby boomers (1946-1964) than Generation X (1965-1982) Most 18-25 yr olds are still financially dependent upon their parents Supportive of the family unit and wanting a family of their own but happens later in life Believe in �HEROES� (personal family members or people they know)

6. Health They are considered very healthy; less illegal drug use, alcohol consumption and cigarette smoking than previous generations Increase in prescribed drug use, increase in obesity More likely to play more video games than organized sports They have greater levels of stress

7. Education Parents are involved heavily Technology based generation; they prefer fast-paced, technology enabled learning and multitasking College entrance and graduation rates are up More seniors will report, �they will attend college (more than actually attend)�

8. Education (continued) Large portion of college dropouts Half of all freshman students do not complete college Majority drop out before their second year They are more likely to attend several institutions during college career Take longer to graduate Tend to set higher goals for themselves

9. Motivators/Preferences Very focused on money; intimidated by challenging situations BUT they choose job on flexibility versus pay Used to a very structured life and endless choices Prefer things to be personalized to them specifically Expect to be respected by those whom they interact with

10. Outlook Highly confident Generally have a positive outlook Have a moral code of �No harm, No foul� They are used to research and prone to ask �why�

11. Workstyle They don�t think about careers as a long-term progression Very prone to jump from job to job Usually need a strong mentor and specific instructions Usually treats authority figure as an equal Very technology savvy Prefers teamwork over individual assignments

12. Supporting to Capture Interest Focus on achievements. Millennials are goal oriented. They are used to having many options. DON�T �feature-dump� but do help them see that they have many options.

13. Addressing Concerns Most will be considering college. You will need to help them make an honest comparison between the option.

14. In closing�.. We need to review the areas of a millennial Adjust our style to meet their style. Any Questions?