1 / 0

Columbia Forest Products

Columbia Forest Products. Plywood Division. Eight Manufacturing Plants Largest HWPW footprint in North America Redundant capabilities; close to market centers Multi-Channel Path to Market Distributors, OEM’s, Home Centers In-field sales effort Intimate with customers

trygg
Download Presentation

Columbia Forest Products

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Columbia Forest Products

  2. Plywood Division Eight Manufacturing Plants Largest HWPW footprint in North America Redundant capabilities; close to market centers Multi-Channel Path to Market Distributors, OEM’s, Home Centers In-field sales effort Intimate with customers Active with architectural community
  3. Veneer Division Three veneer mills Largest capacity in North America 4th mill can be re-activated Rotary cut decorative hardwood veneer Supplies Columbia’s hwpw mills Sells directly to other hwpw, door and furniture manufacturers Emphasis on Birch, Red Oak, Maple
  4. Columbia is Unique Leading market shares in key products 60% Share in decorative rotary veneer 37% Share of domestic hardwood plywood Innovative products & technology PureBond® formaldehyde-free technology MPX® smooth core veneer Marketing strategies Business to Business & Business to Consumer Voice of the Customer Differentiation through Innovation
  5. Columbia is Unique:Product Awards & Recognition Gifford Pinchot Award winner Rainforest Alliance “Sustainable Standard Setter” Home Depot Vendor of the Year EPA’s Presidential Green Chemistry Award Greener Synthetic Pathway category MetaFore Innovation Award Sustainable Industries Top 10 Green Building Product BuildingGreen (Envir. Bldg. News) Top 10 Green Building Product Architectural Record Editor’s Pick
  6. Columbia: An Early Adapter Columbia saw the writing on the wall 10 years ago with the USGBC’s stance on formaldehyde and VOC’s. The suppliers and our competitors were slow to change and were content with the “status quo”. We took responsibility to find an alternative adhesive and pursued it. Our employees, from top management to the technicians in our mills, had to have the mindset that they were going to make this work. This was not the flavor of the month, but a new way of life.
  7. Challenges Became “The Bad Guy” of our industry by disrupting the “Status Quo”. Even when Columbia was making progress, the industry pushed back even harder Made it more difficult to sell our veneers to our competition. Capital needed for new equipment in our facilities Tighter process controls in a new realm Staying on track even when there were bumps in the road.
  8. Benefits Product differentiation that was cost neutral. Easily met CARB Standards. Emissions from our manufacturing were significantly reduced. New technology gave us a cost advantage. Cost avoidance in capital spending on equipment to filter out emissions. Columbia now viewed as an leader and innovator, not just a hardwood plywood producer
  9. Innovation Innovation is an integral part of our company. Implemented lean manufacturing principles in 2008 and have realized over 45 million dollars in cost savings. We evaluate everything we do, while focusing on the needs of the customer. People bring ideas to us wanting our opinion. “Green Chemistry” is just a portion of our innovative thinking
  10. Investment in Innovation Invested in High-efficiency lathes Alternative wood supplies (Hybrid Poplar) Value added products Continued research on adhesives
  11. Expanding Product Mix New value-added materials and options enable customers to reduce operational cost and complexity
  12. Tagline: Innovating Responsibly™ Mission: Our ideas will be groundbreaking, and our stewardship will be forever mindful of the ground we live on. Core Values: Customer service above all else Absolute integrity Share the success New Brand Identity & Definition
More Related