Orlando Professional Development Trip

1. Orlando Professional Development Trip Rosen Centre Hotel

2. Where are we going? • Darden, Push, Give Kids the World, Uproar PR and two more in the works!!! • Please take the time to learn about the agencies/ companies we are visiting. • Being informed will benefit you and the agency. • (Plus it’ll make you stand out when networking and swapping contact information!)

3. Website: http://www.darden.com/ • Twitter: @DardenGroup and @Darden_News • Visit details: We will have a 30 minute tour followed by a presentation and hands-on activity with Darden’s PR employees. Presentation will include case studies and an example of crisis control. We will proceed with a question and answer session before leaving.

4. BIO: “The Darden family of restaurants features some of the most recognizable and successful brands in full-service dining: Red Lobster, Olive Garden, Long Horn Steakhouse, The Capital Grille, Bahama Breeze, Seasons 52 and Eddie V's. • Our brands are built on decades of learning from our guests. • Their culinary inspirations come from the fishing villages of Maine, the family tables of Italy and the American West – icons that reflect the rich diversity of those who visit our restaurants. • In fact, it’s no exaggeration to say our biggest brands have become icons themselves. Since opening our first Red Lobster restaurant in Lakeland, Fla., in 1968, Darden has grown to become the world’s largest full-service restaurant company. • Through subsidiaries, we own and operate more than 2,000 restaurants, employ 180,000 people and serve more than 400 million meals a year.”

5. Website: http://www.pushhere.com/ • Facebook: https://www.facebook.com/pushhere • Twitter: @PushPOV • Friday, Nov. 9 from 3:00-4:30 pm • Visit details:Tour of agency, which has about 35 employees. The employee presentation will include case studies and success stories followed by a Q&A.

6. Bio: What we do. • Account Planning and Research • Understanding the hearts, minds and souls of consumers through brand strategy, planning and consultation, qualitative and quantitative primary research, secondary research, target market identification, consumer insights, brand assessment, brand tracking, operational assessment and trend watching • Creative and Design Services • The generation, development and relentless execution of TV, radio, print, outdoor, brand identity, website creation, design services, brand evaluation and visual audit, environmental design, graphic and interactive communications, direct mail, direct response and email marketing

7. Digital Services • Complete digital strategy and execution delivered through site mapping, navigation, user interface/visual design, content development, front-end and back-end coding, intranet/extranet design, Web analytics and experimental Web environments. • Traditional and Emerging Media • Continuous exploration of emerging media platforms through mobile, broadcast, print, outdoor, online, iTV, wireless, digital POS/kiosks, in-store design, POP, in-transit entertainment, media planning, media buying and search engine marketing. • Public Relations and Social Media • Constant consumer engagement, tracking and modeling through social media platforms, national and regional media relations, promotions development and execution, event development and management, buzz marketing, community relations, cause marketing, internal communications, partnership development and community involvement.

8. Website: http://www.givekidstheworld.org/ • Facebook: https://www.facebook.com/gktwvillage • Twitter: @GKTWVillage@Ckrahenbuhl (Public Relations Manager at Give Kids The World) • Visit details:We will have a two-hour visit with GKTW learn about non-profit public relations.

9. BIO: • Our Story • The story of Give Kids The World begins with a little girl with a wish and the desire of one man to make that wish come true. • The little girl's name was Amy. Amy had leukemia and one wish - to visit the theme parks in Orlando. • To facilitate Amy's wish, the request of a complimentary stay was made to a respected hotelier. • As he had done many times before, the hotelier gladly obliged and Amy's wish was that much closer to being realized. • Sadly, the remainder of Amy's travel plans took too long to arrange and her wish was never granted; Amy had passed away. Time simply ran out. • This unfulfilled wish inspired a man, the hotelier, to make a vow that no child in need would ever be failed again. That man was Henri Landwirth and his desire to ensure that Amy's story would never repeat itself is where the story of Give Kids The World begins.

10. The Village • Landwirth enlisted the support of colleagues in the hospitality industry, including our world-famous theme parks, to assist him in bringing these special families to Central Florida within 24 hours if need be. • He called the project Give Kids The World, because that is just what he intended to do - provide memorable, magical, cost-free experiences to children with life-threatening illnesses and their families. • As the program expanded and the number of families continued to grow, it was apparent that Give Kids The World would need to create a place that could better serve the special needs of our families. The gates of Give Kids The World Village opened in 1989. • Today the Village is a 70-acre resort complete with over 140 Villa accommodations, entertainment attractions, whimsical venues, and fun specifically designed for children with special needs. • With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 115,000 families from all 50 states and over 70 countries.

11. Website: http://uproarpr.com/ • Facebook: https://www.facebook.com/pages/Uproar-PR/189640744390783 • Twitter: @UproarPR • Visit details will be announced soon!

12. What We DoWith our expertise and industry awareness, we give people something to talk about. Uproar specializes in developing strategic campaigns that drive awareness and sales, creating industry buzz. No idea is too farfetched or unreachable. You can bet we think way out of the box, bringing your company to places you’d never imagine. We invite you to check out our work, and drop us a line.

13. How we do it • At Uproar PR, we take a small idea and make it big. We take a big idea and make it huge. Our highly skilled and energetic team leaps out of the box to create industry buzz around your company and product, bringing plenty of traffic your way. Whether you are a new business or an already-established company, Uproar helps secure your spot in the marketplace while helping your establishment grow. At Uproar PR, we tackle every client with a different strategy specific to each individual need and goal. We strategically plan and do whatever it takes to successfully include public relations and social media into your company, making sure you get the exposure you need.

14. Two more agency visits are in the works! • We will be sending out a daily schedule trip in the future, so look out for that! • A carpool sign up sheet will be coming your way soon as well. • If you have any questions, please contact Pamela Rothenberg at vp@fprastudent.com