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Integrating Efforts Making a Difference

Integrating Efforts Making a Difference. Healthy Lifestyles Working Group. What are we trying to accomplish?. Increase the numbers at a healthy weight Address health equity issues Build on what we have Integrate sectors Track what works. Objectives and strategies.

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Integrating Efforts Making a Difference

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  1. Integrating EffortsMaking a Difference Healthy Lifestyles Working Group

  2. What are we trying to accomplish? Increase the numbers at a healthy weight Address health equity issues Build on what we have Integrate sectors Track what works

  3. Objectives and strategies Objective 1: Strengthen partnerships Objective 2: Expand numbers with Healthy Weight Plan (HWP) • Provide consistent messages across settings • Assess weight & 5 key behaviors accurately • Tailor healthy weight plan based on assessment • Integrate across primary care, public health and community sectors Objective 3: Improve policies & environment 6. Make policy/environment changes for healthy eating/active living

  4. Kansas City Pilot‘start small’ • June 2011-July 2012 • Targeted lower income zip code areas of Kansas City, MO—higher risk and prevalence of obesity • Children 2-5 years • Approximately 8,900

  5. Want to eventually reach all

  6. Strategy 1: Strengthen partnerships Current partners-Healthy Lifestyles Working Group An additional 30+ enlisted

  7. Strategy 2: Consistent messages

  8. A child and their family get lots of advice about healthy habits

  9. Consistent messages provide: Quick way to remember what is important Unified approach across sectors Clear call to action Reminder that healthy weight is contingent on multiple factors Alignment with effective evidence-based behaviors Proven community approach that leads to healthier behaviors

  10. Process for KC Message

  11. Strategy 3: Assess Weight and Behaviors Standardized Assessment • BMI %tile • On a typical day: • How many minutes does your child spend in active play/exercise? • How many hours is your child in front of a screen? • How many times does your child drink milk? • How many times does your child drink plain water? • How many times does your child usually eat fruits or vegetables?

  12. Strategy 4: Increase the number of children that receive healthy weight plan • Tailored healthy weight plan for all children • Consistent across settings • Primary Care Clinic • Head Start • WIC • Other

  13. Strategy 5: Integrate across sectors:

  14. Strategy 6:Improve Policy and Environmental Actions In our hospital In our child care settings In our schools In other community settings and public places

  15. Campaign/Communication Dissemination Plan • What We Want: • Planned and staged approach Highlight bundle and each message separately over time • Lot of bang for not too many bucks • Coordinated effort with our partners • Generate desire for all to participate • Means to track our reach • Generate attention to the targeted behaviors Increased awareness  improved behaviors  increased proportion of people at a healthy weight

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