1 / 8

Partnering the process Developing the strategy for communicating EU-funds in 2014+

Partnering process for ESF-ERDF communication, coaching phases, guiding principles, assessment, and timeframes for effective strategy development.

turnermark
Download Presentation

Partnering the process Developing the strategy for communicating EU-funds in 2014+

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Partnering the process Developing the strategy for communicating EU-funds in 2014+

  2. Two funds, one strategy • Joint ESF-ERDF-communication • Specific ESF-communication • Specific ERDF-communication 2

  3. Internal Assessment 2007+ • Communication strategy 2014+: beginning of processin May 2012 • Assessment of communication plan for funding period 2007+ • Assessment of communication activities – very valuable: midterm assessment, annual report 3

  4. Sparring partner wanted! • Partner: private communication agency • Key role: coaching/ sparring partner/ moderator • Project in two phases • Phase one: Assessing the assessment (with third parties), conducted workshop on (re)creating communication plan,May 2012 • Phase two: two coached workshops on communicationstrategy 2014+ in October and December 2012 4

  5. Coaching Phase one • (Re)created communication plan/ strategy from scratch • The „classical“ approach: • SWOT-analysis • Defining need for action: what external/ internal issues are relevant for communication on EU-funds • Defining key objectives, target groups, messages, and actions (external and internal) 5

  6. Coaching Phase two • Workshop 1, October 2012: developed guiding principles (see next slide), assessment of relevant communication channels • Homework for workshop 2: work out the details, write first draft • Workshop 2, December 2012: final sparring and work on draft of communication strategy, check on application of guiding principles 6

  7. Guiding principles • Guiding principles for communication strategy 2014+: • Strategic document focussing on both meeting communication needs in Saxony and being consistent with EU-regulation • Strategy as framework for annual action plans • Clearly defined key objectives, target groups, messages • Definition of communication channels / tools according tokey objectives • Three qualitative principles: • Connect activities: activities are no singular events • Use snowball effect: activities create additional communication opportunities • Create highlights each year 7

  8. Timeline • Mid-2012: beginning of process • Assessment communication 2007+ • Drafting the communication concept from scratch • October 2012: coaching/ workshop 1 • October – November: work on first draft • December 2012: coaching/ workshop 2 • End of 2012: consolidated draft • 2013: involving the members of the monitoring commitee • As soon as operational programms have green light, proposal/ resolution in monitoring committee 8

More Related