The Strategy Process

1. The Strategy Process The road less traveled…

2. Strategy • Strategy derives from the ancient Athenian position of ‘strategos’ • Stratos – ‘army’ or an encamped army spread out over ground • Agein – ‘to lead’ • (Cummins, 1993)

3. The Strategy Process Strategist Strategy 2. Strategy Formation 1. Strategic Analysis Strategy Process 3. Strategic Implementation Organization

4. Five Ps for StrategyHenry Mintzberg (1987) • 1. Strategy as a Plan • A consciously intended course of action. The strategy is: • Made in advance of the actions to which they apply • Developed consciously and purposefully • UNR Master Plan http://www.unr.edu/masterplan/MasterPlanIllustrative.htm • 2. Strategy as a Ploy: “maneuver”

5. Five Ps for StrategyHenry Mintzberg (1987) • 3. Strategy as a Pattern • A pattern in a stream of actions • Hume: Strategies may result from human actions but not human designs

6. Intended Strategy DELIBERATE STRATEGY UNREALIZED STRATEGY Realized Strategy Emergent Strategy

7. Five Ps for StrategyHenry Mintzberg (1987) • 4. Strategy as Position • “Match” or “Fit” between internal and external environment • A sustainable “niche” in the environment that may embrace or avoid competition

8. Five Ps for StrategyHenry Mintzberg (1987) • 5. Strategy as Perspective • An ingrained way of perceiving the world • “The HP Way” • What personality is to the individual

9. Plan/Ploy ???? Pattern Position Perspective