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Marketing Concept in Nepal. -Group A. Group Members. Aakankshya Dhakal Preeya Joshi Pratima Neupane Ria Shrestha Rimjhim Singh Sukriti Tiwari Sushil Gnyawali Aashis Battarai Ramesh Bikram Thapa Milan Khatri Pawan Adhikari Bibek Pahadi. Evolution of Marketing.
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Marketing Concept in Nepal -Group A
Group Members • AakankshyaDhakal • Preeya Joshi • PratimaNeupane • RiaShrestha • Rimjhim Singh • SukritiTiwari • SushilGnyawali • AashisBattarai • RameshBikramThapa • Milan Khatri • PawanAdhikari • BibekPahadi
Evolution of Marketing • Origin of Marketing was during 17th Century • But Western Countries adopted Only During 19th Century • Later America adopted Marketing in mid 19thCentury • While Nepal adopted only in the early 20th century
Defination of Marketing • According to Philip Kotler, “Marketing is a social & managerial process by which individual & group obtain what they need and want through creating offering & freely exchanging products & services of value with others.” • According to American Marketing Association , “Marketing is the process of planning & executing the conception, pricing , promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”
Public knowledge about Marketing Questionnaire • What do you know about marketing? • Why do u think marketing is needed for a business?
Answers Sujanlamichhane ( age 22) • What do you know about marketing? Marketing is advertisement. • Why do u think marketing is needed for a business? It allows you to establish your brand & make everyone aware about the product/ services.
Answers SundarShrestha (age 21) • What do you know about marketing? it is knowing about the demand of the customer & fulfilling it with your service/ product better, cheaper ,prompt and of higher quality than your competitor. • Why do u think marketing is needed for a business? lets you survive, grow, compete and achieve your goal.
Answers SapanaShahi (age 20) • What do you know about marketing? marketing is a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization. • Why do u think marketing is needed for a business? Its been a compulsory move if u want to survive n compete in the market, you need marketing.
What can be done to improve the Marketing concpet for nepalese society