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Lighthouse International established National Vision Rehabilitation Day (NVRD) in 1995

Lighthouse International established National Vision Rehabilitation Day (NVRD) in 1995. Goal of NVRD. Raise public awareness of prevalence of vision impairment Promote importance of vision rehabilitation services to help people overcome challenges of vision loss. Strategies utilized for NVRD.

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Lighthouse International established National Vision Rehabilitation Day (NVRD) in 1995

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  1. Lighthouse InternationalestablishedNational Vision Rehabilitation Day (NVRD)in 1995

  2. Goal of NVRD • Raise public awareness of prevalence of vision impairment • Promote importance of vision rehabilitation services to help people overcome challenges of vision loss

  3. Strategies utilized for NVRD Seek Co-sponsors • Local organizations • National organizations

  4. Provide “sample” materials • Press releases • Letter to editor • Public Service Announcements 30 second and 60 second • Public Service Announcements pitch letter

  5. New York Times ad Journal ads Matte stories

  6. 1995 - 2001 Placed National Vision Rehabilitation Day in September during National Rehabilitation Week

  7. 2002 • Selected October 10 for NVRD • Coincide with World Sight Day

  8. Collaborative Effort • NEI • Lions Club International Foundation • IAPB • NEHEP partners and more…

  9. Send your contact information to: NVRDmail@lighthouse .org Or call 1-800-829-0500

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