Compass Caribbean Air

1. Compass Caribbean Air Kathryn O'Neil Nate Mitchell

2. Mission Statement Vision Statement Mission: To provide a more luxurious, reliable means of travel for our customers. We will exceed expectations in customer service, and accommodate any needs of our customers. Vision: By keeping fares competitive to airlines such as Delta, JetBlue, and AA, we will gain a competitive edge on both the cruise and airline industry.

3. Philosophy Our philosophy states that first class service is our priority, and flying around the Caribbean is our passion. By turning our passion into a business, we are able to operate a successful charter company and share our love for travel with our customers. We work off of your schedule, not the other way around.

4. Research http://www.usatoday.com/story/cruiselog/2013/03/18/carnival-cruise-triumph-dream/1996109/ Cruisin' Takes A Bruisin' In Eye of PR Storm http://www.usatoday.com/story/cruiselog/2013/03/05/cruise-poll-carnival-triumph/1964977/ Poll: Trust in cruise lines down after Carnival fire http://abcnews.go.com/GMA/video/carnival-cruise-ships-malfunctions-lead-call-passengers-bill-18753454 4 Carnival Cruise Ships Experience Malfunctions in One Month http://www.usatoday.com/story/cruiselog/2013/03/20/carnival-cruise-sailings-canceled/2001949/ Carnival Cancels 12 More Sailings http://abcnews.go.com/Travel/carnival-cruise-woes-technical-issues-cut-vacations-short/story?id=18744732 Carnival Cruise Woes: Technical Issues Cut Vacations Short

5. Rationale The cruise line industry has been taking a hit after hit ever since the Costa Concordia accident back on January 13, 2012. With Carnival now in the spotlight for ship problems, such as engine fires and sewage overflows, people are now looking for a better, more reliable way to travel. Travelers want to visit more popular and remote locations in the Caribbean without paying overwhelming fare charges on airline giants.

6. Growth Potential With regular customers and references, and we will be able to expand our operations into the Mediterranean Sea.

7. Business Model Brick-And-Mortar. We are structured as a Brick and Mortar company because our locations are based at airports all around the Caribbean. We have special facilities for passengers, our crews, and hangers for our airplanes. Although we have a strong online presence, we do offer a real-life service that involves human interaction.

8. LOCATIONS

9. Miami International Airport (Northern Hub) We would lease parking and hangar space based out of the General Aviation Area of the airport. It is an area that suits our planes needs and we will not be in over our heads with all of the larger airlines around us. We can also lease a building on the perimeter of the tarmac to act as our terminal. We will run flight operations around the clock daily.

10. WE ARE HERE Main Terminal

11. WE ARE HERE Main Terminal

12. Puerto Rico - San Juan Southern Hub We would use the General Aviation Area of the airport to use as our Southern Hub. It is an international airport so we will be out of the way of the larger airlines. There are hangars and buildings to act as our flight operations area, maintenance, and terminal. Flight operations will run around the clock daily.

13. WE ARE HERE MAIN TERMINAL

14. Hubs and Destinations Northern- Miami Int'l Airport, (MIA) Southern- San Juan, Puerto Rico (SJU) Both Hubs • Jamaica - Montego Bay (MBJ) Hilton Rose Hall Resort and Spa • Bahamas - Freeport (FPO) Our Lucaya Reef Village • Bermuda - Hamilton (BDA) Clear View Suites & Cottages Hamilton • Anguilla - Wall Blake (AXA) Shoal Bay Villas Hotel Anguilla • Barbados - Bridgetown (BGI) BarbadosHilton • St. Maarten - (SXM) Sonesta Maho Beach Resort • Turks and Caicos - Providenciales (PLS) • Dominican Republic - Punta Cana (PUJ) , Santo Domingo, (SDQ) Hilton Santo Domingo • Cayman Islands (GCM) (type "Cayman Islands Hotel" in google maps, lots of options) • Virgin Islands - Tortola (Beef Islands) (EIS) The Ritz-Carlton, St. Thomas • Curacao - Willemstad (CUR) Couldn't find? • St. Kitts- Basseterre (SKM) Only has marriott. • Trinidad and Tobago- Port-Of-Spain (ANR) Hyatt Regency Trinidad

16. Aircraft

17. Aircraft - Long Distance For Longer Flights - Private jets for better speed, range, and comfort for the passengers. * Hawker 700A - The Hawker can seat 10 people. It can cruise at a speed of 435 Knots and a range of 2,170 Nautical Miles. The interior is designed for comfort by having quality seats as well as food and beverages on board. http://www.controller.com/listingsdetail/aircraft-for-sale/HAWKER-700A/1980-HAWKER-700A/1207745.htm * Learjet 35A - The Learjet 35A can seat 10 people. It cruises at a speed of 459 Knots and has a range of 2,708 Nautical Miles. The inside will be stocked with food and beverages in order to keep the passengers comfortable. http://www.controller.com/listingsdetail/aircraft-for-sale/LEARJET-35A/1981-LEARJET-35A/1270875.htm

18. Aircraft - Shorter Distance Beechcraft King Air 350 Turboprop - The King Air can seat 10 people. It cruises at 313 Knots and has a range of 1,606 Nautical Miles. http://www.bellaviation.com/aircraft_turboprop_king_air.htm?gclid=CNyB3tebnbYCFUWd4Aod_1kApw Beechcraft King Air 200 - The King Air 200 can carry 10 people. It cruises at 289 Knots at a range of 2,075 Nautical Miles. http://www.controller.com/listingsdetail/aircraft-for-sale/BEECHCRAFT-KING-AIR-200/1981-BEECHCRAFT-KING-AIR-200/1253037.htm Cessna Grand Caravan - The grand Caravan can seat up to 14 passengers. It cruises at 157 Knots at a range of 1,163 Nautical Miles. http://www.trade-a-plane.com/detail/TurboProp/1998/Cessna/Caravan+208B+Grand/1620520.html http://www.aircraftdealer.com/aircraft_for_sale_detail/Cessna_Caravan/2008_CESSNA_CARAVAN_208B_GRAND/39443.htm

19. Financing Costs of equipment Hawker 700A $575,000 Learjet 35A $550,000 Beechcraft King Air 350 $750,000 Beechcraft King Air 200 $795,000 Cessna Grand Caravan $600,000

20. PARTNER HOTELS

21. Partner Hotels and Resorts Marriott Hotels, Suites, and Resorts * Conrad Resorts • Waldorf Astoria • Hilton Hotels • Doubletree • Embassy Suites • Hilton Garden Inn • Hampton Inn & Suites • Homewood Suites • Home2 Suites • Hilton Grand Vacations (Timeshare)

22. JOBS

23. Professional Development Education - Pilots will need to have their Commercial Multi-Engine License. We expect that the only training necessary will be learning to fly our specific aircraft. Experience - Captains are expected to have at least 7 years of flying experience. First Officers can be fresh out of school with their ratings, ready to land their first job. First Officers will earn flight time by working on the ramp with the ramp crew. Advisory Board -

24. Job Positions On the Flightline Pilot - Fly The Airplanes First Officer - Assist Pilot With Flying Operations and Assist Ramp Crew with preparing the airplane for flight. Ramp Crew - Prepare airplane for flight. (Fuel, luggage) Maintenance Crew - Maintain airplanes

25. Job Positions in Management Terminal Attendant - Handles passengers and their luggage. Provides information on the flight and helps waiting passengers in any way. Ticket Attendant - Sells tickets and gives information on flights. Travel Consultant - Helps people find where they would like to go. Helps people find hotels and resorts on their destination.

26. SWOT Strengths - Convenient services/locations. Weaknesses - New company coming into a competitive market. Opportunities - The recent troubles with cruises. Larger airlines don't access some locations that we have. Threats - The cruise industry can come back strong and other airlines already operating in the area.

27. Competitive Advantage Our advantage over our competitors is our reliability and convenience. With cruise ships crashing and having mechanical issues, people will want another way to travel. Our advantage over other airlines is our flexible fleet of aircraft that can land where big airplanes flying for an airline cannot. This will also keep prices lower. We fly on a schedule and we can fly on your clock as well. We are completely flexible.

28. TARGET MARKET

29. Demographics Males and females age 35-75. Married or single, mainly caucasian.

30. Geographics Lives in middle-upper class housing, whether its an apartment or suburban home.

31. Psychographics Wants to go on a vacation of a lifetime, but doesn't want to be restricted to a schedule.

32. Business Card

33. Letterhead

34. A Class-A fleet of luxury aircraft ready to take you anywhere in the Caribbean. Our fleet of aircraft consists of top of the line luxury airplanes. We are prepared to fly you far or near to your location. All of the planes are equipped with leather seats. Our airplanes also come stocked with complimentary Coca-Cola products.

35. Hawker 700A It is a medium-sized corporate jet, the Hawker Bechcraft 700 is a light-to-mid size jet based on the 800 model. The Hawker 700A has more baggage space and a larger cabin than its predecessor, even claimed as the largest cabin in the class by Hawker. Like the entire Hawker family, the aircraft upholds the company’s high reliability and performance standards. The Hawker 700 A’s biggest advantage is in its cabin, a fuselage-stretch modification first enjoyed by the -800 series. The cabin measures 21.3 feet-long, 5.7 feet-high and 6 feet wide, almost comparable to the class above. This space is plenty big to accommodate ten passengers, a forward galley, a roomy lavatory, and a closet and baggage compartment. (The aircraft has a total of 79 cubic feet of baggage storage.) For even more amenities, the cabin comes equipped with the Airshow 21 cabin management system, providing user-friendly, LCD screens at every seat and VIP control of cabin temperature, light and entertainment systems. Superior travel is inevitable in the Hawker 700 A’s cabin.

36. Learjet 35A A maximum of ten passengers can travel in the Learjet 35’s cabin. It is 12.9 feet long, 4.9 feet wide and 4.3 feet high. There are 40 cubic feet of baggage space, enough to hold about eight standard-sized suitcases. The Learjet 35 is known, above all, for its range. It can fly 2,056 miles nonstop. The Learjet 35 offers more than range: it has good handling characteristics, a low fuel burn, and fast cruise speeds as well. The Learjet 35 has a relatively long range for a private jet and can cruise at speeds as high as 451 knots, or 424 knots with ten passengers. Fuel consumption is excellent: the 31A burns 197 gallons of fuel per hour.

37. Beechcraft King Air 350 Turboprop The Beechcraft King Air 350 Turboprop can hold 10 passengers in its cabin. The cabin is 19 ft. 6in. long. 5 feet wide and 5 feet tall. it has 71.3 Cu. ft of baggage capacity. It can cruise at 313 Knots and can travel 1,606 Nautical Miles.

38. Cessna Grand Caravan The Cessna Grand Caravan can hold a maximum of 14 passengers. It is not a luxury cabin, for shorter flights with more people. Can cruise at speeds up to 341 Kts. and can travel 832 Nautical Miles.

39. Logo

40. Secondary Research http://www.onecaribbean.org/ http://www.onecaribbean.org/statistics/tourismstats/ http://abcnews.go.com/search?searchtext=caribbean%20tourism

41. Compass Caribbean Air Demographics Male or female Age 35-75 Married with or without kids White collar jobs $70,000+ White, African American, Asian Psychographics Deserves the vacation of a lifetime without the hassle of flying with large airlines. Doesn't want gimmicks or restricted flight times. Doesn't want to deal with large crowds and tight schedules. They deserve to be treated like first-class fliers. Values family time and being able to relax and get away from it all. Geographics Lives in an middle-upper class neighborhood in suburban, urban, or rural area. Northern region to mid country, Mainly east coast. Deals all 4 seasons with cold winters and snowy conditions. Research Results Customers are willing to fly smaller airlines around the same rates to avoid crazy crowds. They would buy a vacation package in the Caribbean and would fly between the islands rather than cruise. Most people only take one vacation a year, so they want to get the most out of their vacation time by relaxing instead of dealing with crowds, schedules, and stress. Impact on Community Not only will Compass Caribbean Air be creating jobs, we will be bringing more tourists to less crowded islands, resulting in a boost in their individual economies. But our impact will go farther than the Caribbean. People from all over will be getting the real vacations they have been looking for. Compass Caribbean can take you wherever you want in the region. We run daily commercial operations as well as private charter flights. For charting, we are completely flexible to your schedule and desired location. Our unique fleet of mid-sized airplanes can take you to the farthest, most remote islands in the region as well as the most popular places. What we do at Compass Caribbean Air is provide an alternate means of transportation for travelers. It is a completely different way to move around the Caribbean, no big jets crowded with passengers or cruise ships running on a tight schedule. We can go where you want when you want on your time. SWOT Analysis Strengths- We are small and independent which makes it easy to fly to less busy destinations for a competitive price. Weaknesses- New company coming into a very competitive market where creating a positive image for your company is crucial. Opportunities- the recent troubles with cruise ships and the astronomical fares from large airlines. We can fly to less crowded areas at a reasonable costs. Threats= The cruise industry will come back strong, and other large airlines are already operating in the area.