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Career information provision: methods and challenges. Introduction of national career planning portal Pathfinder. Kadri Eensalu Career information manager August 31st, 2011. What is career information and why we need to develop its provision ? What kind of materials to produce?
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Career information provision: methods and challenges. Introduction of national career planning portal Pathfinder. Kadri Eensalu Career information manager August 31st, 2011
What is career information and why we need to develop its provision? What kind of materials to produce? Why do we need the branding of career services? Introduction of national career planning web site Rajaleidja (Pathfinder) Content
Career information • Provision of career information: • self-help services, • staff-assisted services, • individual case-managed services, • distance services Career information provision
Career specialists in Estonia and Europe are the direct target group. For the development of the system, we: • communicate information and experience; • support learning mobility; • coordinate the provision of career services at regional level; • develop and introduce a quality assurance system; • introduce and develop a training system; • involve stakeholders; • organise and prepare information and methodological materials; • inform the public of career services. Development of career information
Defining the need: • National survey • Yearly questionnaires • Focus groups • Information inquiries • Information about mobility: • Guidebook studyinEurope • Mobility diary • Mobility toolbox • A trailer about learning opportunities abroad • Learning opportunities in Europe, PLOTEUS • Euroguidance network www.euroguidance.net Organising and preparing materials I
Information materials: • I will finish school! • My first...Opportunities and risks in entering the labour market • Career services in Estonia • Career information for disabled young people • Health and career • Methodalogical materials: • Labour market information guidebook • Career information guidebook • Handbook on career information provision Organising and preparing … II
Slide shows for lectures • Working groups of practitioners • Background information • A professional library • More than 3 000 books • Up-to-date materials related to career services • Promotional materials • Cat’s eyes, pencils, socks, bookmarks etc Organising and preparing … III
Branding of career services • Why is branding important? • How we do it - our experience • First exposure of our brand • The way forward • Golden rules of branding Informthepublicaboutcareerservices
Our stand at the fair The visitors can get some support in their career planning by having a discussion with a career specialist
More information: www.innove.ee/career-services Kadri Eensalu National Resource Centre for Guidance Career information manager kadri@innove.ee Thank you!