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The ‘International Conference on social media marketing in emerging markets’ was organized by Welingkar Institute (WeSchool) in association with Academy of Indian Marketing (AIM) in July, 2014.
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Prof. Dr. Uday Salunkhe On Social Media Being The Next Big Frontier
The ‘International Conference on social media marketing in emerging markets’ was organized by Welingkar Institute (WeSchool) in association with Academy of Indian Marketing (AIM) in July, 2014. http://www.udaysalunkhe.com
The conference was a two-day summit of marketing professionals from industry, distinguished academics and researchers and political strategists to share their experiences, debate on various facets of social media and study in depth its impact on the community. http://www.udaysalunkhe.net
The event was inaugurated by Prof Dr Uday Salunkhe, with the keynote address by NishanthRao, Country Head, LinkedIn. http://www.udaysalunkhe.in
Setting the tone of the conference, Prof Dr Uday Salunkhe, Group Director, WeSchool said, “The social media boom has established this medium as an imperative part of a holistic marketing strategy as it has proved to be hugely beneficial for businesses for reducing costs, improving customer services and creating an online personality. However, new businesses and entrepreneurs in India have not started using it to its fullest potential.” http://www.udaysalunkhe.co.in
The inaugural session was followed by sessions with Mr. SanjeevBickchandani, Naukri.Com, Mr. M. Janakiraman, Bharat Matrimony, to discuss how social media platforms can be used effectively to address key social issues. http://www.udaysalunkhewelingkar.com
The two day conference provided an understanding from industry experts on the fundamentals of how to strategize the social media marketing initiatives and network with ease; develop contemporary ways of acquiring new customers and increasing the impact that one makes on potential customers. http://www.udaysalunkhewelingkar.net
Around 50 shortlisted research and conceptual papers were presented over 2 days by both academicians and corporate scholars. http://www.udaysalunkhewelingkar.in
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