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Successful Social Media means Being Social

Successful Social Media means Being Social. View the article www.business2community.com/social-media/social-media-its-high-maintenance-0573514. Why First. Simon Sinek the science of the Golden Circle. Broadcasting the Brand IDEAL. Ask yourself: What are my brand ideals?

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Successful Social Media means Being Social

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  1. Successful Social Media means Being Social View the article www.business2community.com/social-media/social-media-its-high-maintenance-0573514

  2. Why First Simon Sinek the science of the Golden Circle

  3. Broadcasting the Brand IDEAL Ask yourself: • What are my brand ideals? • What does this brand stand for? • What do they live by? • Why do they do what they do? Remember 2/3 great like minded messages, 1/3 selling or marketing your product or service. (don’t be a carnival barker/megaphone head) Check out Jim Stengel, P&G VP Marketing- Grow

  4. Broadcasting the Brand Ideal on Social Networks The goal is to connect and market to like minded people (your demographic). • Identify who your brand wants to connect with • Tell them why you do what you do • Build a conversation of two way communication Communicating a brand ideal greater than yourself or your company will allow people to embrace the brand

  5. What a Meme is A Meme is a visual used on facebook, twitter, and pinterest to communicate. Memes people like will get likes, shares, retweets, etc. Dog Lovers - https://www.facebook.com/pages/Dog-Lovers/149397018555026

  6. Getting Social Virality = Impressions (views) Virality = Shares (how often are your pins, posts, tweets being shared, retweeted, repinned?) Social Means interaction • Two Way Communication • Build the conversation • Keep up the communication (don’t say how cool you are) • Get other people to say how “cool you are”

  7. How to make Memes for free Several tools that can be used: • Microsoft Paint (free default in Windows 7) • Desktop Publisher (free Microsoft Office) On a Mac: • iPhoto On Mac or PC I prefer to use Photoshop • Ability to clone over bad spots and dates

  8. What if I don’t want to make Memes? You can share other peoples memes. Part of the 2/3 content rule & two way communication is finding content your demographic will enjoy and sharing it on your page. It is important to look around and follow pages that your demographic will like. THEN Share it on Multiple Platforms

  9. What Social Channels Should I use? • Facebook • Twitter • Pinterest • Google Plus ( & set up Google Authorship) Other Channels • Tumblr • Instagram • Vine • YouTube

  10. How to Streamline the Process Make and Program your posts ahead • On Facebook you can prescehdule posts. • You can program your Facebook setting to auto post to Twitter for you. • Another option is to program Pinterest to auto post to Facebook and Twitter • Also tools like IFTTT.com, Hootsuite, SMQUE Be sure to use #Hashtags…….

  11. #hashtags A #hashtag is a way for people searching for a subject matter to find relevant Tweets. Recently Facebook began recognizing Hastags. So does Pinterest, and so does Google. Tweet Example: I am speaking at SCV Internet Marketers #meetup tonight on Social Marketing. #socialmarketing #seo #barnes&noble #valencia #santaclarita

  12. @handles and @mentions @Handles are the usernames of the Twitter account You can mention people in a Tweet or Post using the @handle. You can view the @mention on Twitter Facebook uses @handles to help label people However, their @handles will not always be the same account name on Facebook as it is on Twitter. Twitter Ex: @2199web Facebook Ex: facebook.com/2199web

  13. Now that you know what to do How do I get Traffic, Brand recognition, And How do I convert that into sales??? Pinch of Yum post pictures on their blog, great images and content, pin pictures to Pinterest board, tweet them, post them on Facebook

  14. Traffic comes for the Valued Content Give the consumer or prospect what they want. They Share… More people follow your brand… They also share with their friends & followers... Those advocates and new followers go into the Sales funnel. Note: NOT ALL SALES ARE MONETARY Sales can be as simple as trading email for content. You post, they like or they share it and that is the sale. Maybe I sold you on why to follow/like my page, because I have content that you want. Now you tell your likeminded friends. Social Marketing is Social + Marketing.

  15. What can I do with YouTube • Grow your brand • Video content about your product or service • Advertising • Get your trusted face in front of people (Google authorship) and on Video • Tell your story • Share on multiple social channels • Explore the abilities of Google Hangouts

  16. What can I do with all of this??? • Build brand awareness • Build brand recognition Be sure that your brand name is in the story they tell. Ex: Tom’s Shoes • Sell more, market lots more to people that may be out of your reach but in your demographic – target marketing • Become an Authority on a subject = more traffic • Be the source for the content they want that fits your branding and company ideals • Tell the world why you do what you do, network, communicate, and build brand recognition!

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