Safe Harbor Statements

2. Safe Harbor Statements The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Oracle Business Intelligence Product and Technology Roadmap Jack Berkowitz– VP, BI Product Management July 2013

4. Outline • Framing the Discussion • Review of Current Releases • Investment Priorities

5. Business Users Want to… • Report on operational data in near real time • Example: What are my customer orders in my New York warehouse today? • Query and analyze operational and historic information • Example: How many of these customers had late deliveries in the past year? • Analyze information across multiple dimensions • Example: Summarize # of orders by these customers and revenue impact by sales territory; Summarize whether delayed orders disproportionately affect particular customer segment • Compare information to financial plans and budgets • Example: What is the potential affect of revenue / profit shortfall associated with these segments? • Analyze unstructured / social data to identify any correlations • Example: Have the customers who are affected by delays complained in feedback forums to customer service or on social media about my product delays? • Apply predictive models to determine future outcomes • Example: Are these existing or related customer segments prone to future churn?

6. Business Users Want to… Operational Reporting • Report on operational data in near real time • Query and analyze operational and historic information • Analyze information across multiple dimensions • Compare information to financial plans and budgets • Analyze unstructured / social data to identify any correlations • Apply predictive models to determine future outcomes Relational OLAP (R-OLAP) / Ad-hoc Query & Analysis Multi-Dimensional OLAP (M-OLAP) Planning, Budgeting & Forecasting Unstructured / Big Data Analytics Predictive Analytics

7. A Complete Analytics Platform Requires… Operational Reporting Ad-hoc Query & Analysis Multi-dimensional OLAP OLTP Operational Data Store OLTP Warehouse or Data Mart OLTP OLAP Planning & Budgeting Unstructured Analytics Predictive Analytics Warehouse OLTP Planning System VoC Analytics Statistical and other Models PredictiveOutcomes Social Data

8. … But the Capabilities Must be Integrated Shared, consistent metadata enables federated views Operational Reporting Ad-hoc Query & Analysis Multi-dimensional OLAP Targets / KPIs populate scorecards Historical data informs planning assumptions Combine structured and unstructured data Predictions provide input for planning assumptions Planning & Budgeting Unstructured Analytics Predictive Analytics

9. Oracle Business Analytics Strategy Any Data, Any Source Any Format Full Range of Analytics, Integrated Integrated Analytic Applications On Premise, On Cloud,On Mobile

10. Tapping into Diverse Data Sets Any Data, Any Source,Any Format Your Data: Decisions based on your data Transactions Oracle SAP Documents Big Data: Decisions based on all data relevant to you Social Data Machine-Generated Data

11. Tapping into Diverse Analytical Tools Full Range of Analytics, Integrated Analytical Tools Reporting & Analysis Multi-Dimensional Planning & Budgeting Unstructured Analytics PredictiveAnalytics ROLAP MOLAP Unstructured Predictive Analytical Engines

12. Integrated Analytic Applications Out-of-the-Box Analytic Applications • Financials • HR • Procure & Spend • Projects • Supply Chain • Order Management • Sales • Marketing • Service • Contact Center • Price • Loyalty • Financial Close • Strategic Planning • Planning & Forecasting • Profitability Management • Communications • Healthcare • Retail • Public Sector • Financial Services

13. Contextual Integration for “Insight to Action” Integrated Analytic Applications Analytics Late Payment Trend Headcount Budget Analysis Forecast Update SupplyShortfall Poor Campaign Results Finance HR Sales Supply Chain Marketing Hold Credit ApproveHire Approve Discount ChangeRequest Redirect Funds ACTION

14. On Premise, On The Cloud, On Mobile Mobile &Cloud Deployment • Self-service • Multi-tenant enabled • Full range ofBI capabilities • Mobile consumption without any content re-work

15. Topics • Framing the Discussion • Review of Current Releases • Investment Priorities

16. What’s New Oracle Business Intelligence Foundation 11.1.1.7 New Visualizations & Interactions New Office & Smart View Enhancements Oracle BI Server ODBC Hive Hadoop MR HDFS New BI Mobile Enhancements New BI Server - Exalytics & Big Data New BI Publisher Enhancements

17. OBIEE 11.1.1.7 New and Improved Visualizations Performance Tiles Immediately reveals summary metrics to the end user that will likely also be presented in larger, more detailed Dashboard views. 100% Stacked Bar Compare distributions within categories and also display the differences between categories Freeze Headers Anchor the header for large tables or pivot views Waterfall Determine how an initial value is affected by a series of intermediate positive or negative values View Suggestions An algorithm will determine which visualization type would be best suited for the display of current data Trellis Chart Grid Data-dense view type displays large amounts of data for comparative analysis.

18. OBIEE 11.1.1.7 User Interaction Improvements Navigation / Actions from Totals Pass context to any Action Framework process • Better Search • Facet-based UI for full-text search for Oracle BI, leveraging Endeca MDEX technology • Breadcrumbs • Contextual awareness and Breadcrumbs for easy navigation • Save As Analysis on Dashboard • New Save-as option when editing Analysis from dashboard replace the updated analysis within the dashboard Trellis Actions Context per bar in Simple Treliis Action for entire cell in Advanced Trellis

19. OBIEE 11.1.1.7 Office Integration Improvements • Export Dashboards &Dashboard Content • Export Report in Native Excel & PowerPoint formats (2003, 2007+) • Export Dashboard or Dashboard page; Dashboard pages appear as separate Excel worksheets • BI Presentation Catalog in Smart View • Smart View 11.1.2.2 replaces the existing Oracle BI Add-in as the primary Office application • Full support for BI dashboard page and report prompts • Enhanced security including single sign-on • BI View Creation in Smart View • Answers View creation from Excel • Save in Excel or as an Answers View • Publish and save in the OBIEE Web Catalog • OBI Data is accessible to other Smart View providers (e.g. Planning, HFM, DM)

20. OBIEE 11.1.1.7 Production Reporting Improvements • BI Publisher Direct Access to Semantic Layer • Use one or more subject areas to create reports in Publisher • No need to create a data model beforehand • Execute logical SQL directly against BI Server using JBIPS • Export Dashboard to BI Publisher • Export Dashboard to BI Publisher Layout, with automatic Data Model & Report creation, and export of supported Views and styles • Export Dashboard to Office formats • Template Based Printing of Dashboards • Pixel-perfect printing of Dashboards • Associate multiple templates to Dashboard • Dashboard state supported

21. OBIEE 11.1.1.7 Oracle BI Mobile Improvements BI Publisher Integration Offline support and fully interactive views on BI Mobile client Maximize Views Double-tap to maximize/restore view; utilizes full consumable real-estate on the device • BI Mobile Security Toolkit • Available via OTN download. Supports the internal delivery of a packaged/certified BI Mobile application. Specialized licensing restricts customizations to security modifications Advanced Visualizations Performance Tile, Waterfall, Trellis views enabled for mobile interactions; Swipe gesture to navigate data in tables

22. OBIEE 11.1.1.7 Integrating with Big Data and Streaming Data • Hadoop Integration • BI Server generates Native HiveQL • Query data directly from Hadoop through Hive • Integrate Hadoop data with other OBI sources • Leverage Exalytics against Big Data sources • CEP Integration • BI Server generates CQ • Query Business Activity Monitoring data through Complex Event Processing Gateway • Integrate BAM data with other OBI sources • Leverage Exalytics against continuous data sources Oracle BI Server Oracle BI Server CQ / ODBC Hive QL / ODBC Hive CQ Service Hadoop MR BAM Server HDFS

23. Oracle Endeca Simplicity of Search, Power of Discovery • Self-Service Data Discovery • Walk-up ease of use • Contextual Search + Faceted Navigation + Visual Analysis • In-Memory Performance • Leverage Existing BI Investments • Unstructured and Structured Data • Content Acquisition and Text Enrichment

24. New: Endeca 3.0 • Endeca Information Discovery 3.0 • Self-service data upload • Wide range of drag and drop visualizations • Redesigned end user experience • Endeca Server 7.5 • Self-service provisioning • Simple for IT to manage • Endeca Integrator 3.0 • Integrated Text and Sentiment Analysis • Robust acquisition system for file/web crawls • Multi-lingual support OEID Studio Create and share discovery applications that anyone can use Oracle Endeca Server Analyze new combinations of data with agile enterprise IT infrastructure OEID Integrator Integrate and enrich structured and unstructured data Structured Data Unstructured Data

25. Self-Service Discovery with Endeca 3.0 OEID Studio 3.0 • Upload local files (Excel) into Endeca Server and create personal apps • Mash them with the applications based on curated data sets provisioned by IT

26. What’s New in BI Applications 11.1.1.7.1 Indirect Spend Planning • Financials • HR • Projects • CRM • Procurement & Spend • Supply Chain & Order Management Student Information Analytics New Content Enhancements New Applications • Data Lineage • ETL Validation • GUI Based Configuration • Functional Setup Tool Oracle Data Integrator Oracle GoldenGate New TCO Tools New OBIEE 11.1.1.7 New Data Integration

27. Oracle BI Applications 11.1.1.7.1 New Content • FINANCIAL ANALYTICS • Commitment Control & Public Sector Financial/Budget Analysis (EBS & PSFT) • Fixed Assets (EBS) • HR ANALYTICS • Time & Labor (EBS & PSFT) • Global Payroll (PSFT) • Transfers (EBS & PSFT) • PROJECT ANALYTICS • Resource Management (EBS & PSFT) • Cross Charge (EBS & PSFT) • Forecasting Enhancements & Commitments (PSFT) • GL Reconciliation (EBS & PSFT) • CRM ANALYTICS • Service Analytics Enhancements (EBS) • Price Analytics (EBS) • PROCUREMENT & SPEND ANALYTICS • Sourcing Analytics • Enhancements to Change Orders and Agreements • SUPPLY CHAIN & ORDER MANAGEMENT ANALYTICS • Costing • Inventory Cycle Count • Other Enhancements

28. Oracle Indirect Spend Planning Leveraging Oracle Procurement & Spend Analytics • Indirect Spend Planning enables procurement teams to forecast indirect spend, and use packaged what-if modeling tools to reduce spend • Pervasive context from BI helps planners make better decisions about supplier allocations • Integration to Oracle ERP business rules means more accurate plans based on real-world constraints • Leverages existing Procurement & Spending Analytics data model and ETLs

29. Oracle BI Apps 11.1.1.7.1 New Module: Oracle Student Information Analytics • Insight into Student Success & Institutional Performance • Integrated view of admissions, recruiting, student records and student financials • Cross-functional analysis with • Financial Analytics • HR Analytics • Procurement & Spend Analytics • Certified for PeopleSoft Campus Solutions 9.0 Bundle #25 • Exalytics and BI Mobile certified

30. Oracle BI Apps 11g PS1 New Technologies: Oracle Data Integrator and GoldenGate Integration Oracle Data Integrator • In-database E-LT Transformation vs. E-T-L • Best in class performance, scalability, availability • Lightweight deployment for lower TCO • Faster time-to-value through declarative design Oracle Golden Gate option for BI Apps • Reduce load on source system by streaming data continuously into persistent store in the DW • More reliable change data capture and delete support • Enable near real time DW refresh

31. Oracle BI Apps 11.1.1.7.1 New Tools: to Accelerate OBIA Deployments • Configuration • Manager • Administrative UI to manage system configuration for your BI Applications • Data Lineage Analysis • Allows customers and implementers to track lineage from source to target • Functional Setup Manager • Administrative UI to track & manage implementation projects and required functional setup steps • ETL Validation Utility • Provides scripts and validation reports comparing source and target data

32. Topics • Framing the Discussion • Review of Current Releases • Investment Priorities

33. Business Analytics Strategy Innovation & Investment Priorities • In-Memory • Visualizations • Mobile • Unstructured Analytics • Big Data • Predictive Analytics • Analytic Application Portfolio • Cloud

34. Business Analytics Strategy Product Themes • Self-Service • Radically Simple • Visually Stunning • Lifecycle Enabled • Measurement & Feedback • Performance and Scale • Mobile

35. Planned: High Density Visualizations Enabled by Exalytics Updates Heatmap Shows distribution and reveals patterns via colored individual values displayed in a matrix Timeline Analysis Represents key events over a particular period and surfaces supporting detail as needed Thematic Map Focuses on specific themes to emphasize spatially-based variations in data Histogram/Chip Display Plots density and allows estimation by showing a visual impression of the distribution of data Treemap Shows patterns in data by displaying hierarchical (tree-structured) data as sets of nested rectangles Hierarchy Wheel Illustrates the relative impact of each contributing level on the distribution of values in a hierarchy

36. Planned: Interactive Capabilities Enabled by Exalytics In-line Planning Integration of BI + Essbase at scale for real-time planning and scenarios driven by interactive controls. Drastically reduce planning cycles and impact analysis. Interactive Trellis Allows advanced interaction for Trellis view – i.e., selection marquees for specific data points, sets of cells to include, exclude, show data, etc. Keep Remove Show Data Keep Flow Analytics Provides views on the transition between states, such as a Sales Pipeline, Issue states, or Funding pathways. Key to understanding Relationships across organizations. Motion Chart Shows changes to reveals trends over time. This view would augment existing time controls and be especially useful for demographic and e-commerce data

37. Oracle BI Mobile Direction Planned Available Today! BI Mobile App Designer BI Mobile Consumer • Function Specific – Tailored to Service • Purposeful, pre-built apps for reporting • High fidelity design and layout • Multi-source, cloud data and task-oriented • IT Controlled – Managed, Consistent • Support users throughout their work. • Enterprise or Operational • Sophisticated and reusable content

38. Business Intelligence Applications Key Strategic Themes • Deliver integrated analytics supporting Oracle’s Cloud Apps • OTBI for Fusion, Taleo, Rightnow, Eloqua • Cloud Adapters to support coexistence and cross-functional analysis • BI Apps DW as a bridge between on premise and cloud sources • Add functional coverage and lower TCO to increase appeal of the suite • Module completion, new source adapters • Expanded value proposition through new analysis types • Essbase for what-if analysis ,Endeca for unstructured analysis, Advanced Analytics for predictive metrics

39. Information Discovery Key Strategic Themes • Self-service • Data source breadth • Automatic data refresh • Performance and scale • Data size • Search innovations • End user experience • Extensible visualizations • Link and graph analysis • Mobile and Cloud

40. Q&A