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Safe Harbor Statement

Agile Product Lifecycle Management (PLM) Overview February 22, 2008 Sarvesh Jagannivas – VP, PLM Marketing. Safe Harbor Statement.

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Safe Harbor Statement

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  1. Agile Product Lifecycle Management (PLM) OverviewFebruary 22, 2008Sarvesh Jagannivas – VP, PLM Marketing 1

  2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2

  3. PLM = Enterprise Software Imperative Total Enterprise applications forecast (in order of size by 2009) • PLM is 3rd largest segment in enterprise applications by 2009 with double digit growth (13%) • PLM is the key enabler for product innovation, at the heart of growth strategies for product-centric companies • PLM is influencing enterprise application suite deals $B Source: AMR Research, 2005; 3

  4. PLM = Innovation “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.” -- Steve Jobs, CEO of Apple Computer, Inc. “You can only win the ‘war’ with ideas, not with spending cuts.” -- Klaus Kleinfeld, President & CEO, Siemens AG “Innovate forever, in other words, is neither a slogan nor an aspiration; it is a requirement.” -- Geoffrey Moore, Author; Managing Director, TCG Advisors; Venture Partner, MDV “The world is changing very fast. Big will not beat small anymore.It will be the fast beating the slow.” -- Rupert Murdoch, Chairman& CEO, News Corporation 4

  5. Why PLM?PLM Mission is to Maximize Profitability at each Lifecycle Phase 6

  6. Why PLM?The PLM Value Proposition – Quantifiable ROI Challenge Drivers PLM Impact Accelerating Time To Market Faster innovation cycles, NPI explosion Reduce cycle time -- 10-20% Improve productivity -- 20-40% Reducing Costs & Increasing Profits Intense pressure to reduce costs and supply risk, improve profit margins Reduce material costs -- 2-5% Reduce new part adds -- 10-30% Reduce Waste / Rework by 30-40% Reduce costs and increase efficiencies thru global engineering and outsourced design & mfging collaboration Enable Globalization & Outsourcing Low Cost Design Centers, Outsourced Design & Mfg, Acquisitions Managing Risk & Ensuring Compliance Managing risk across financial, regulatory and international complexity Increased Quality and Regulations 7

  7. What is PLM? PLM enables companies to accelerate product innovation and maximize product profitability… …through the management of the information, processes and decisionsabout their products… …throughout the product lifecycle and across the global product network 8

  8. What is PLM?Product Information is Fragmented, in Disparate Global Systems 9

  9. What is PLM?PLM enables the Enterprise Product Record 10

  10. What is PLM?PLM enables Streamlined Processes, Better Product Decisions 11

  11. Agile PLM Industry Leadership & Focus • PLM leadership in key strategic, growth markets • High Tech • Dominant market leader • Life Sciences • Market share leader • Consumer Packaged Goods • Early PLM leader • Industrial, Automotive, Aerospace • Strong & loyal customer base • Emerging leader in electronics segments 15

  12. 1,300+ Enterprise PLM Customers GSK Cisco Apple Tyson Foods Coca Cola Philip Morris International 16

  13. Open Enterprise PLM Leader Sample Agile/Oracle Apps Customers Sample Agile/SAP Apps Customers Cisco Coca Cola Apple Philip Morris International Tyson Foods 17

  14. Collaboration & visibility across global product network • Global PLM standard to streamline worldwide operations • PLM standard, recent quality add-on • Global product quality and compliance • Global pack management • Nutritional content from recipe to label and NPDI • Corporate foundation for engineering & supply chain • Comprehensive compliant dataset for regulated products • Secure IP management & product portfolio management • Wire line infrastructure enablement to leading customers Example Customer PLM Imperatives 18

  15. Value Proposition for Key Stakeholders • VP Operations/COO – Better manage product launch and the complex global supply chain • VP R&D/Engineering – Better manage the global design chain and improve DFX • VP Quality/Compliance – Better manage quality incidents and complex global regulatory issues in EHT (RoHS) and Life Sciences (FDA) • CIO – Reduce the number of disparate, non-integrated solutions managing product data 19

  16. Agile @ Harris “The combination of Agile PLM solutions with Oracle’s enterprise applications, middleware, and technology solutions offers a best-in-class, enterprise solution for product lifecycle management. We foresee this combination as a major force in helping companies lower costs and at the same time increasing the profitability of new product development. This is good news for customers.” - Leon Shivamber, VP Supply Chain Management & Operations, Harris Corporation 20

  17. Agile Enterprise PLM Solutions Agile PLM - Industry leading, best-in-class, flagship enterprise PLM solution for High Tech & Electronics, Life Sciences, Industrial, Automotive, A&D, and CPG (Discrete) Agile PLM for Process - CPG and Retail solution for product recipes and specification management, Food & Beverage is sweet spot 22

  18. Agile Product Portfolio Management Executives & Program Office Agile Product Governance & Compliance Compliance Office Agile Engineering Collaboration Development & Engineering Integrated product, program, resource & portfolio management Engineering desktop integration & collaboration Product & program compliance against standards & regulatory requirements Agile Enterprise Visualization Cross-Enterprise Quality Professionals Native document collaborative visualization across the global enterprise Agile Quality Management Closed-loop product quality management across the extended enterprise Agile Product Cost Management Procurement Professionals Product sourcing and lifecycle cost & risk management Agile PLM Agile Product Collaboration Engineering, Operations & Supply Chain Enterprise product record visibility, management & collaboration 23

  19. Create, manage and approve product data, from raw materials and components to finished products Prototype, evaluate and optimize formulations and BOMs Manage supply chain entities and sourcing relationships, and collaborate with suppliers Manage packaging and labeling development process and data Ensure quality, safety and compliance Synchronize product data with internal systems and external data pools Manage cross-functional innovation portfolios, projects and activities Agile PLM for Process 24

  20. 3 Why Oracle Agile for PLM? • Business Ready Applications • Out-of-the-Box, Configurable Applications • Fastest Time-To-Implement & Lowest Overall TCO 1 • Broadest Enterprise PLM Solution Footprint • Broadest footprint, strongest adoption outside mechanical engineering • Supply chain, electronics, cost, quality, compliance, portfolio, decision support 2 • Industry Domain Expertise & Best Practices • PLM market leader with focus & presence across key EHT segments (computers, communications, consumer electronics, semiconductor, EMS/ODM) • Deep domain expertise & best practices developed working with 800+ EHT customers • Customer Success • Best track record for customer success & referenceability in PLM • Fastest TTV, Lowest TCO, Lowest Risk 4 • CAD & ERP Agnostic; 100% (Enterprise) PLM Focused • MCAD, ECAD, SW Integration Breadth; CAD & ERP agnostic approach 5 • Product Network Built & Proven • Built for collaboration across enterprise & product network since inception • Mature, out-of-the-box network capabilities; 100s of live ‘product network’ customers 6 26

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