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The Blockheads

The Blockheads. PowerBlocks. Ben. Ale. Nick. Max. 2/8/11. Powerblocks Business Model. Design Marketing Cust . Experience. -Online ads -Prod. reviews. Outsourced: mfg , fulfillment, support Distributors: Int. Designer Retailers. Better lighting thru flexibility : - More/less light

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The Blockheads

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  1. The Blockheads PowerBlocks Ben Ale Nick Max

  2. 2/8/11 Powerblocks Business Model DesignMarketingCust. Experience -Online ads -Prod. reviews Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers Better lighting thru flexibility: -More/less light -Directed light Young professionals (20-40 yrs) Design IPBrand -Online – direct and mass market Value-driven Asset Sale

  3. Channel options . . . n = 8 channel interviews Direct online(www.powerblocks.com) Customers Mass market online(Amazon.com, eBay.com, etc.) -15% Mass market retail(Walmart, Target, IKEA, etc.) -25% Lighting showrooms(SF Lights, Berkeley Lighting, etc.) -60% Online lighting distributors(lightinguniverse.com, bellacor.com) -60%

  4. Create customer differences n = 8 channel interviews Direct online(www.powerblocks.com) Customers Mass market online(Amazon.com, eBay.com, etc.) -15% Mass market retail(Walmart, Target, IKEA, etc.) -25% Lighting showrooms(SF Lights, Berkeley Lighting, etc.) High-end Customers -60% Online lighting distributors(lightinguniverse.com, bellacor.com) -60%

  5. Who is the customer? • n = 8 new interviews • Can afford $$$, but don’t want to spend on lights • Go to Target, Wal-Mart, IKEA, Amazon.com for lights • Like shopping online, will browse, read reviews, buy online Distribute through online channel – direct and Amazon

  6. The future: residential lighting leader Now 2 years 5 years

  7. Next steps • Talk to more customers – zero in on price they’d pay for our value prop • Lock down on initial design, so can start more thorough costing – can we make it cheap enough?

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